Tomorrow afternoon Facebook will make a special announcement at Ad Week NYC and they’ve been promoting the announcement heavily via the Facebook Marketing solutions page. Apparently the live stream will be posted on the page and while no details have been provided regarding the announcement, it sounds as though a new advertising product will be launched or upgrades to the existing ones will be rolled out.
Last week I posted screenshots of the new Facebook ad manager which was being tested out with some advertisers so perhaps the company will be announcing the new service for everybody. Or perhaps we’ll see upgrades to Facebook Page insights which provide better tracking ability. There are numerous things that could be announced but all we can do at this point is speculate.
Facebook is most definitely hyping it up as they are using remnant homepage advertising inventory to display a promotion which encourages members to “become a fan of Facebook Marketing solutions for live coverage from Ad Week and Tuesday’s Facebook announcement you don’t want to miss.” We are currently waiting with baited breath to find out what this big announcement will be and will be sure to post one here when we find out more!
If you want to get in on the action, the event will be at the Times Center 242 West 41st Street in New York City at 11:00 am tomorrow. The event description is relatively generic, stating “Join Facebook’s Sheryl Sandberg and industry leaders as they discuss how marketers can engage customers in meaningful, scalable conversations that drive real results.” We’ll be waiting to hear more from Sheryl!
The Wall Street Journal is saying that the announcement will involve a partnership with Nielsen. “Under the partnership, terms of which aren’t expected to be disclosed, Facebook advertisers who are also Nielsen customers will be able to measure the impact of the ads they buy on Facebook through polls that Facebook will show its users who have seen the ads. Facebook will then compare the users’ responses to those of other people who didn’t see the ads and package the data for advertisers, according to the companies.”