Get ready to start seeing more local ads on YouTube

YouTube’s video ad creation service aimed at helping small business reach YouTube viewers is now available more broadly across the U.S. The company announced this morning that YouTube Director onsite, as the service is called, is now live in over 170 U.S. cities, up from only 9 previously – Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C., New York, Tampa and Seattle.
This is significant expansion, in terms of reaching potential YouTube advertisers who would have otherwise not had the resources to write, film and edit a professional ad for YouTube. The service is kind of a bargain for the small businesses, too. Hiring a pro to create a professionally produced video could cost $1,000 or more. But YouTube is basically doing it for free – well, free with a catch. It’s available at no charge for any business that commits to spending at least $350
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YouTube rolls out a new feature that lets you ‘go live’ from the desktop without an encoder

YouTube today is rolling out a new feature that will allow video creators to start a live stream from their web cam without downloading encoding software, which can be complicated to set up. Now, streamers will be able to click the “Go Live” button in the YouTube header to start the stream, or visit the URL No additional configuration will be required, the company says. The feature currently works only on the Google Chrome browser, but will expand to other browsers in time. Before today, YouTube users would have to use encoding software to capture content – including their desktop, camera, and microphone – and send it to YouTube to be live streamed. The new feature is meant to make the process of live streaming from the desktop easier and quicker, which could potentially enable more YouTube users to take advantage of the functionality. YouTube has already been
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Wayfair’s Android app now lets you shop for furniture using augmented reality

AR-enabled shopping is expanding again today. This time, online furniture retailer Wayfair is introducing an augmented reality feature in its mobile app for Android that will allow customers to visualize furniture in their own home ahead of purchase, just by holding up their smartphone. The feature, called “View in Room 3D,” was previously available on iOS, leveraging Apple’s AR platform ARKit. Now, Wayfair is taking advantage of Google’s ARCore to offer the same option to Android users. ARCore, Google’s answer to Apple’s AR platform, was publicly released last month, giving developers a way to integrate AR technology into their Android applications, where they can reach a potential audience of over 100 million Android devices. Wayfair is not the only shopping site to quickly roll out ARCore support now that it’s available – eBay yesterday launched a feature for sellers that helps them find the right shipping box using AR technology,
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CoEdition raises $4 million from NEA and others for its plus-sized shopping site for women

The average American woman is plus-sized, but only 18 percent of clothing sold in 2016 was size 14 or higher. This disconnect in the world of fashion looked like an opportunity to a team of four former Gilt execs, who are today launching a new e-commerce site, CoEdition. The site will cater to women sizes 10 through 26, offering a curated selection of contemporary clothing from top brands, including Stuart Weitzman, Tahari, Rachel Roy, and others. The company is backed by Gilt Groupe founder Kevin Ryan, former Gilt technology head Kent Helbig, Gilt’s fashion director and head of brand acquisition Brooke Cundiff, and former Gilt Chief Merchandising Officer, Keith George, now CoEdition CEO. “Brooke was doing some consulting for a brand in this space, and realized there were a lot of new brands coming on and a lot of momentum in the market,” explains George, of CoEdition’s
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eBay’s new AR tool helps sellers find the right box for their item

It looks like someone found a practical use case for AR that’s not about trying on makeup or catching Pokémon. Ebay today introduced a new AR-powered feature that helps sellers figure out the best box to use for shipping their items to buyers. The technology works with a range of products, the company says, including everything from backpacks to kitchenware to automotive parts. It’s meant to help sellers save time by pointing them to the correct USPS Flat Rate shipping box for their items. Ebay says this technology will helps seller skip a trip to their local post office looking for the right-sized box, and will provide real-time calculation of shipping costs. The feature is one of the first to be built using Google’s new ARCore platform, and currently runs only on ARCore-enabled Android devices. ARCore, which is Google’s answer to Apple’s ARKit, was publicly released in February, and is
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YouTube is testing a picture-in-picture mode on the desktop

Some YouTube users on the web have been opted in to a test of a new picture-in-picture mode, which allows you to continue watching a YouTube video in a small window even as you navigate elsewhere on YouTube’s website. A similar feature already exists today on YouTube’s app for both iOS and Android. The site 9to5Google was the first to spot the feature in testing, nothing that the video will continue playing in the bottom right of the screen you click elsewhere on the YouTube site. The minimized player also includes controls like play/pause, repeat and watch next, as well as a button for accessing playlists. The name of the video and channel are displayed, too. There was some speculation that the feature was only appearing for YouTube Red subscribers, but that doesn’t appear to be the case – some users without YouTube’s subscription service have also been added to
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Walmart to sell Handy’s in-home installation and assembly services in over 2,000 stores

Walmart this morning announced a partnership with home services provider Handy, which will allow customers to purchase in-home installation and assembly assistance in over 2,000 of Walmart’s stores. News of the deal follows IKEA’s recent launch of its own in-home assembly service through TaskRabbit. It will also challenge Amazon’s growing Home Services business, which includes assembly and installations, among other things. Founded in 2012, New York-based Handy has raised over $110 million, according to Crunchbase, for its app that lets anyone book household service providers, like cleaners, plumbers, handymen, and more. Today it has grown to over 80,000 service professionals on its platform, and has served over half a million customers to date across over a million bookings. Now Handy will be able to sell its services directly to Walmart shoppers who need help with the installation or assembly of a large purchase like a couch or a
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