Forrester has recently announced the Forrester Wave of Q1, crowning the top enterprise social listening platforms.
Synthesio, Brandwatch, Sprinklr and NetBase earned the title of leaders — the highest designation given by Forrester, taking into account current offering and strategy.
Other honored companies: Networked Insights, Clarabridge, Crimson Hexagon, Salesforce, Cision, Prime Research, Oracle and Sysomos.
In its Forrester Wave report, Forrester discussed what set these companies apart:
As we see this technology mature, listening vendors are keeping pace by adding more features and enhancing functionality. For instance, 10 of the 12 vendors in this Forrester Wave evaluation offer some sort of customer engagement features. as these enhancements mature across the category, we predict that social listening platforms will converge with social relationship platforms. But customers of social listening platforms still struggle to measure the impact of social listening and validate social data’s usage across the organization. To
CNET has announced the launch of its Tech Today app on iOS. The news app was designed to let users quickly read what CNET calls its ’10 biggest stories of the day.’
The Tech Today app allows users to swipe left and right to browse the 10 currently featured stories, which are represented by a headline and an associated image.
Users can swipe down on a story to read some of the article’s text, and can continue scrolling to load the full article on CNET’s website. A share button allows users to share articles with others on social media, or through email or text message.
Once users swipe through the current list of featured stories, they can swipe once more to view a status page displaying the number of stories they’ve read in the app.
Tech Today is available to download for free on the iTunes App Store.
Not surprisingly, a new survey by YouGov found lukewarm support for Facebook’s recently introduced Reactions and continued desire for a dislike button.
YouGov found that 66 percent of respondents to its survey approved of Reactions, while just 14 percent disliked them. However, only 24 percent “strongly approve,” while 42 percent “somewhat approve.”
Facebook users 65 and older were the most likely to disapprove of Reactions, at 22 percent.
When given the hypothetical choices of only a like button, the addition of a dislike button and Reactions, only 29 percent opted for Reactions, with YouGov saying 43 percent of respondents (and 48 percent of those under 30) wanted the like and dislike buttons, while 15 percent chose a like button only.
Finally, YouGov found that 55 percent of respondents believe Reactions will have no impact on their Facebook experiences, with just 9 percent saying it will be “much better” and
Are you looking for a new mobile game to try this weekend? As usual, there are plenty of new options for you to try, including Clash Royale, the latest game from Clash of Clans developer Supercell. The one-on-one real-time multiplayer strategy game challenges players to destroy their enemy’s towers while protecting their own.
Are you looking for a different game to play? Here’s a look at some of the additional games which released this week.
Brick Rage (Free on iOS, Android) – From SoulGame Entertainment, this endless survival game challenges players to tap or swipe to shoot bricks at brick formations which are falling from the top of the screen. Players can remove bricks by creating complete horizontal lines of bricks on the screen. Each game ends when the bricks reach the bottom of the screen. Players can collect coins as they play, and spend these coins on
Any time a social platform makes a design change, many users react immediately and negatively. Twitter’s decision to replace the favorite star with a like heart was no different, met with more rage than acceptance.
But that rage didn’t translate into action.
New research by Locowise found that since the switch, Twitter has seen a 27.82 percent increase in liking tweets vs. favoriting them. Locowise studied more than 1,500 Twitter accounts in the 3 month period before and after the change — a total of more than 2.2 million tweets.
Locowise’s Sahail Ashraf wrote about the main difference between the utilization of favorite vs. like:
People used to star stuff on Twitter because it was an easy way to lock onto tweets they wanted to check out later. When you are sifting through tweets and find an important news item you would star the tweet. You can simply come
Have a plan in place to be responsive to incoming messages: Depending on how many messages you anticipate, assign a person or a team of people to take the lead on monitoring and responding to messages. Keep in mind that if you are running ads with the “send message” call to action, you may receive quite a few messages from people.
From walking into a store with mobile coupons to following influencers on social media, today’s consumers have more control than ever over how and when they interact with brands. Just as marketers have to meet consumers wherever they are, consumers have the same expectation of their customer service experiences.A report from Software Advice discusses the importance of developing integrated omnichannel customer service strategies effectively for a consistent brand image online and happier customers overall.One of the key challenges is adapting the process for each channel. According to the report, customers may be willing to wait a few days for a response to an email, but they expect a much faster response on social media. Unfortunately, as the number of social customer service inquiries has risen in recent years, response times have continued to be abysmally slow; sometimes there’s no response at all. Clearly there’s a disconnect.Software
Buzzoole, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic reveals how each topic compares with a rival, and shows which topics were the ‘most talked about’ and ‘most engaging.’
In general, Buzzoole’s algorithm analyzes online conversations, and determines how influential users are about specific topics. For this infographic, data was pulled from the conversations of users who were determined to have at least 49 percent influence in a particular category. In addition, the most engaging topic in each pair was determined by analyzing the likes, shares, comments and more on posts about each topic.
Pitting Star Wars: The Force Awakens against The Hunger Games: Mockingly—Part 2, Star Wars was the more talked about film, at 93 percent, while The Hunger Games was the more engaging film, at 53
Facebook Messenger is about to become a lot more musical, as the social network launched an integration with Spotify that will allow users to share songs, artists or playlists.
Facebook told VentureBeat the integration will be “available broadly soon,” and TechCrunch is reporting that all iOS and Android users who installed Thursday’s update have access.
Spotify now appears as an option when users composing messages click the “more” menu, and users who select it are taken to the Spotify app, where they can “search for something to share.” Users who receive Spotify content from their friends can simply click on the thumbnail to open Spotify on their devices and listen to the songs, artists or playlists that were shared with them.
TechCrunch pointed out that the Messenger team created its own playlist, as well.
And Gizmodo pointed out that accessing the Spotify integration via desktop only displays the
Video network Vimeo has redesigned its app on iOS, with the goal of making it easier for users to discover new videos across the categories that interest them most.
The updated app allows users to follow 16 new categories, like animation, travel and documentary (among others), to view the best videos, handpicked by Vimeo curators.
As part of this update, Vimeo has been optimized for iOS 9, and now offers picture-in-picture viewing. With this feature, users can watch a video while simultaneously browsing content in the rest of the app. Elsewhere, the updated app now supports Spotlight Search, so users can search for content within Spotlight and be linked back to the Vimeo app.
Other updates include an improved ‘iOS upload backend system,’ which Vimeo said makes uploading videos easier and faster, as well as the addition of video recommendations to the app’s video player.
In a statement, Christophe Gillet, vice
Toxic behavior — trolling, threats, bullying, releasing the sensitive information of other users — seems to be a chronic problem on social networks. Many sites are working earnestly to make their sites less prone to abuse. But how many solutions are there to the problem?Recently Tim Berners-Lee, inventor of the internet, noted that Twitter’s user environment is having some problems:
I wonder about Twitter and the way it’s made, and that people tend to retweet stuff that really gets them going, and that’s not really great […] So I think we have responsibility to think how to build systems that tend to produce constructive criticism and harmony as opposed to negativity and bullying.
However, creating these systems is easier said than done. Reddit has received criticism for trying to ban behavior but not speech, by shutting down problematic subreddits. Some argue that the issue with Reddit is the
Clash of Clans developer Supercell has officially launched its latest game, Clash Royale, on iOS and Android worldwide. The multiplayer strategy game challenges players to defeat their enemies in one-on-one real-time battles.
In each battle of Clash Royale, players work to destroy their opponent’s towers, while also protecting their own towers. Both sides have two guard towers, as well as one main tower, and if this main tower is destroyed, the entire battle ends, even if one or both guard towers remain.
To attack, players spend elixir points to deploy troop cards onto the battlefield, or trigger attacks like fireballs and arrows. Once deployed, troops will advance automatically into enemy territory and attack either enemy troops or the towers. Elixir points recharge automatically over time, and different units require different amounts of elixir to deploy. Battles are timed, and the elixir recharge rate doubles when only 60 seconds remain.
Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo.
The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters.
Kenshoo found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015.
Instagram also compared favorably with its parent company, as Kenshoo found that Instagram ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates.
Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included:
Total spending jumped 155 percent year-over-year, while mobile app installs soared 196 percent during the same
Snapchat works wonders for engagement and brand awareness (especially among Millennials) … but could the time-bomb messaging app actually drive sales?
Snapchat has talked about opening its Discover content platform up, including some e-commerce features. At Re/code’s recent Code/Media conference, Joanna Coles, the editor in chief of Cosmopolitan and a Snapchat board member, discussed the probability:
Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is ‘Love something new every day.’ But at some point that will morph into an e-commerce platform so you will be able to buy from it.
Katy Lucey, the senior paid social account manager at Elite SEM. She told SocialTimes that in April, app install ads will come to the Discover platform. These ads will be billed on a per-download basis — not on views or impressions.
Lucey told SocialTimes that she feels this will
Instagram is blocking the use of “add me” links to messaging platforms including Snapchat and Telegram on users’ profile pages.
Natasha Lomas of TechCrunch was the first to report on the move, and an Instagram spokesman confirmed the action, telling Lomas:
We’ve removed the ability to include “add me” links on Instagram profile pages. This was a rare use-case, and not the way our platform was intended to be used. Other types of links are still allowed.
Telegram is no stranger to this sort of behavior by Facebook-owned applications, as links to Telegram on WhatsApp have been appearing as plain text since November, not allowing WhatsApp users to click through.
Telegram founder Pavel Durov said in a message to TechCrunch that deep-linking to other social networks–including LinkedIn, Twitter, YouTube, Facebook, VK and Periscope—is still functional, adding:
It seems Instagram started to block links to Telegram accounts and channels (like https://telegram.
Social livestreaming really went mainstream in 2015. While Twitch is an industry leader right now, it is a very niche platform with a focus on gaming.
Still between emerging mobile first platforms such as Snapchat and Periscope, and more mature platforms like Ustream, there’s a lot of room in the market for other use cases.
Brandlive, an interactive livestreaming software company, interviewed 200 executives from consumer product and retail brands to understand how they plan to integrate livestreaming into their business strategies. The study shows that 44 percent of executives polled held a livestreaming event during 2015, and 20 percent plan to test live streaming during 2016. With less than half of Fortune 500 executives on social, this bodes well for more executive integration into the marketing and brand space.And executives are prepared to back up this expansion with real investment in 2016. Nearly a quarter said
One out of every five engagements with brands on Facebook and Twitter is driven by television advertising, according to a new study from media giant Turner and data science and media technology company 4C, a Facebook Marketing Partner.
Turner and 4C studied 26 brands from several different verticals, using 4C’s TV ad occurrence data, Nielsen National People Meter ratings, other data from Nielsen and public social engagement on Facebook (posts, likes, comments) and Twitter (brand mentions, retweets), and its major findings were:
One out of every five social media brand engagements was driven by television advertising: 18 percent came from TV, and one-half of 3 percent came from TV and social. Turner and 4C said in a press release: “Reinforcing the significance of television’s impact, TV-influenced consumers must switch to a secondary device and navigate to an application or brand page to take social action, indicating a strong engagement
Localizing a mobile app may seem like a stressful process, but it doesn’t have to be if developers keep a few things in mind before starting out.
SocialTimes spoke with Sylvain Dufour, founder and CEO of FotoSwipe, a photo-sharing platform on iOS and Android, about the steps a developer should take when creating an app and localizing it for different languages.
1. Decide Which Countries to Support
Since developers have the option to launch their app in specific countries, they must first decide where their app will be available. That is, developers building an app in English may decide to only launch in major English-speaking countries, like the U.S. and Canada, instead of launching worldwide.
2. Translate the App’s App Store Description
When releasing internationally, even if an app contains content in a different language, Dufour said it was important for developers to translate the app’s app store
Has Facebook’s emphasis on live video extended to the point where the social network would pay celebrities and public figures to create content?
Peter Kafka of Re/code reported that Facebook chief operating officer Sheryl Sandberg was in Los Angeles this week in talks with talent agencies.
According to Kafka, Sandberg is trying to promote Facebook Live, the social network’s live video streaming feature, by recruiting about 100 celebrity test subjects, with “a subset” of that group receiving payment for their video content.
Kafka believes the goal is to generate ad revenue from Facebook Live, and for the social network to eventually share that ad revenue with celebrities and public figures, rather than paying them for their content.
A Facebook spokesperson told Kafka:
We’re investing in live video, as we think it’s a great fit for our platform—more and more people are choosing to watch and share live video on