Forrester has recently announced the Forrester Wave of Q1, crowning the top enterprise social listening platforms.
Synthesio, Brandwatch, Sprinklr and NetBase earned the title of leaders — the highest designation given by Forrester, taking into account current offering and strategy.
Other honored companies: Networked Insights, Clarabridge, Crimson Hexagon, Salesforce, Cision, Prime Research, Oracle and Sysomos.
In its Forrester Wave report, Forrester discussed what set these companies apart:
As we see this technology mature, listening vendors are keeping pace by adding more features and enhancing functionality. For instance, 10 of the 12 vendors in this Forrester Wave evaluation offer some sort of customer engagement features. as these enhancements mature across the category, we predict that social listening platforms will converge with social relationship platforms. But customers of social listening platforms still struggle to measure the impact of social listening and validate social data’s usage across the organization. To
CNET has announced the launch of its Tech Today app on iOS. The news app was designed to let users quickly read what CNET calls its ’10 biggest stories of the day.’
The Tech Today app allows users to swipe left and right to browse the 10 currently featured stories, which are represented by a headline and an associated image.
Users can swipe down on a story to read some of the article’s text, and can continue scrolling to load the full article on CNET’s website. A share button allows users to share articles with others on social media, or through email or text message.
Once users swipe through the current list of featured stories, they can swipe once more to view a status page displaying the number of stories they’ve read in the app.
Tech Today is available to download for free on the iTunes App Store.
Not surprisingly, a new survey by YouGov found lukewarm support for Facebook’s recently introduced Reactions and continued desire for a dislike button.
YouGov found that 66 percent of respondents to its survey approved of Reactions, while just 14 percent disliked them. However, only 24 percent “strongly approve,” while 42 percent “somewhat approve.”
Facebook users 65 and older were the most likely to disapprove of Reactions, at 22 percent.
When given the hypothetical choices of only a like button, the addition of a dislike button and Reactions, only 29 percent opted for Reactions, with YouGov saying 43 percent of respondents (and 48 percent of those under 30) wanted the like and dislike buttons, while 15 percent chose a like button only.
Finally, YouGov found that 55 percent of respondents believe Reactions will have no impact on their Facebook experiences, with just 9 percent saying it will be “much better” and
Are you looking for a new mobile game to try this weekend? As usual, there are plenty of new options for you to try, including Clash Royale, the latest game from Clash of Clans developer Supercell. The one-on-one real-time multiplayer strategy game challenges players to destroy their enemy’s towers while protecting their own.
Are you looking for a different game to play? Here’s a look at some of the additional games which released this week.
Brick Rage (Free on iOS, Android) – From SoulGame Entertainment, this endless survival game challenges players to tap or swipe to shoot bricks at brick formations which are falling from the top of the screen. Players can remove bricks by creating complete horizontal lines of bricks on the screen. Each game ends when the bricks reach the bottom of the screen. Players can collect coins as they play, and spend these coins on
Any time a social platform makes a design change, many users react immediately and negatively. Twitter’s decision to replace the favorite star with a like heart was no different, met with more rage than acceptance.
But that rage didn’t translate into action.
New research by Locowise found that since the switch, Twitter has seen a 27.82 percent increase in liking tweets vs. favoriting them. Locowise studied more than 1,500 Twitter accounts in the 3 month period before and after the change — a total of more than 2.2 million tweets.
Locowise’s Sahail Ashraf wrote about the main difference between the utilization of favorite vs. like:
People used to star stuff on Twitter because it was an easy way to lock onto tweets they wanted to check out later. When you are sifting through tweets and find an important news item you would star the tweet. You can simply come
Have a plan in place to be responsive to incoming messages: Depending on how many messages you anticipate, assign a person or a team of people to take the lead on monitoring and responding to messages. Keep in mind that if you are running ads with the “send message” call to action, you may receive quite a few messages from people.