has announced the public launch of its Hound
app on iOS and Android. The voice search and virtual assistant app allow users to complete a variety of tasks, like placing phone calls or searching for hotels, using their voice.
Hound’s design allows users to speak naturally and use complex sentences to find the results they’re interested in. For example, users can say “Show me Asian restaurants within 10 miles, excluding Korean and Japanese, that are open after 7 p.m. on Sundays.”
The app also supports follow-up questions. For instance, users can ask about today’s weather and follow that question with “How about this weekend?” to continue searching for weather data.
The app utilizes the Speech-to-Meaning technology from SoundHound’s Houndify
platform, which launched publicly in December 2015. While users can begin a new voice search by tapping a button within the app, they can also begin a hands-free search
Continue reading "SoundHound Launches Hound Voice Search Platform on iOS, Android"
On Super Tuesday, the most-talked-about presidential candidate on social media was — surprise — Republican Donald Trump
Data from several sources shows that the reality TV star and real estate mogul dominated the conversation on social media.
According to Brandwatch
, there were 2.7 million tweets about presidential candidates on Tuesday — 1.1 million about Trump alone. Democratic challenger Bernie Sanders
was mentioned more than 536,000 times.
Here’s how many Twitter mentions each candidate generated on Super Tuesday, as tracked by Brandwatch:
- Trump: more than 1.1 million
- Sanders: more than 536,000
- Hillary Clinton: roughly 374,000
- Ted Cruz: more than 306,000
- Marco Rubio: roughly 221,000
- Ben Carson: more than 45,000
- John Kasich: more than 26,00
Here’s a look at Twitter sentiment data around the candidates. Among Republicans, tweets about Cruz had the highest percentage of positive sentiment, while Sanders paced Democrats in positivity.
Continue reading "Donald Trump Swept Super Tuesday on Facebook and Twitter"
, a cross-device identity solution, has analyzed more than one trillion in-app ad requests from Oct. 1, 2015 to Dec. 31, 2015 to discover which iOS and Android apps were the most used last quarter. Drawbridge’s data also revealed the apps on each platform with the highest number of unique daily users (UDU) during the quarter, and compared this figure to each app’s unique monthly users (UMU).
Drawbridge used in-app ad requests as a proxy for app usage to determine the top iOS and Android apps for October, November and December 2015. The data showed messaging app Tango was the most used iOS app in October, while iFunny and Words With Friends topped the chart in November and December, respectively.
In terms of UDU and UMU, Words With Friends topped the chart, with over 3.3 million UDU, and over 8.6 million UMU for the quarter. Words With Friends was followed by
Continue reading "Report: Clean Master Was Android’s Most Used App in Q4 2015"
The Houston Chronicle was the most effective print publication on Facebook, while Business Insider
topped the digital-only list, and the two winners for Twitter were The New York Times
Those rankings were based on the eValue
tool from Engagement Labs
, which is made up of engagement, impact and responsiveness metrics.
elaborated on how it formulates its eValue scores:
Engagement is the level of interaction content receives on a specific social network. Impact is the reach content receives on a specific social network. And responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users.
The five top overall publications on Facebook were:
- Houston Chronicle
- New York Daily News
- Business Insider
- The Guardian
- USA Today
And Twitter’s top five were:
- The Verge
- The Huffington Post
The top 10 digital-only publications on Facebook were:
Continue reading "Houston Chronicle Tops Facebook Publications; BuzzFeed Rules Twitter (Report)"
it has shipped more than five million Google Cardboard viewers to consumers. Introduced in 2014, the headset allows users to insert their smartphone into the viewer to experience virtual reality content through supported apps and videos.
Google has released additional stats from Cardboard’s first 19 months, including the fact that Cardboard apps have been downloaded from Google Play more than 25 million times, with 10 million of those downloads taking place from October 2015 to December 2015.
According to Google, there are more than 1,000 Cardboard-supported apps on Google Play, with the No. 1 Cardboard app (based on installs, user ratings and reviews) being Chair In A Room
from Ryan Bousfield
. This is followed by Vrse
, Lamper VR: Firefly Rescue
and Proton Pulse
in the top five.
In December 2015, Google released its Cardboard Camera
app, and since then, users have taken more than 750,000 VR photos. In
Continue reading "Google: Cardboard Apps Surpass 25 Million Installs on Google Play"
Facebook announced its Q4 and end-of-year earnings for 2015 on Wednesday, showing that the year was quite good
for the company.
Overall, Facebook pulled in $17.93 billion in 2015, a 44 percent year-over-year increase. Q4 was Facebook’s most-lucrative quarter yet, as the company reported $5.84 billion in revenue; last year’s Q4
brought in $3.85 billion.
Facebook has definitely evolved into a mobile company, as 80 percent of the company’s ad revenue in Q4 came from mobile.
The company also continued to grow its base, both on desktop and mobile. Facebook reported that it now has:
- 1.04 billion daily active users (17 percent YoY increase)
- 934 million mobile daily active users (25 percent YoY increase)
- 1.59 billion monthly active users (14 percent YoY increase)
- 1.44 billion mobile monthly active users (21 percent YoY increase)
Facebook CEO Mark Zuckerberg
commented on the company’s performance in a press release
Continue reading "Facebook Fêtes 2015: 44% Jump in Revenue, 934 Million Mobile Daily Active Users"
extension to Facebook’s like button
, initially announced by co-founder and CEO Mark Zuckerberg last September
, will be officially launched “in the next few weeks.”
Chief product officer Chris Cox
broke the news to Bloomberg Businessweek
as part of a profile of Cox and a detailed look at how Reactions came to be.
Cox told Bloomberg Businessweek the feature will roll out “in the next few weeks,” in the U.S. and globally, adding:
We roll things out very carefully, and that comes from a lot of lessons learned.
A Facebook spokesperson also told Bloomberg Businessweek that “yay,” which was originally one of the options in Reactions, didn’t make the cut because “it was not universally understood.”
Cox told Bloomberg Businessweek he originally brought up the idea of tinkering with the like button at an off-site meeting to discuss projects six top executives were most
Continue reading "Facebook to Launch Reactions ‘In the Next Few Weeks’"
Video streaming app TiZR
(pronounced ‘teaser’) has officially launched out of private beta on iOS. The app allows users to share live video broadcasts in private streams for friends and family, or in public streams for the entire community.
TiZR allows users to connect to both their Twitter and Facebook accounts, and create private streams by inviting individual contacts to be the viewers. Users can also broadcast to all TiZR users, and share these streams out to their Facebook or Twitter feeds.
While watching a broadcast, viewers can post likes and comments on streams. Once a broadcast ends, it will be deleted from the platform automatically after 20 minutes, with the app’s ‘As Long As You Like’ feature extending the life of a stream by 10 seconds for every ‘like’ the video receives from the community.
In addition to streaming their own content, users can browse public streams, including the ‘last added’ or ‘most
Continue reading "TiZR Offers Public and Private Live Video Streaming on iOS"
Who wouldn’t want Kim Kardashian
and Kendall Jenner
endorsing their product? The only problem is, you have to pay them more than $200,000
each for a single brand post.
The traditional perspective of influencer marketing is that celebrities have more influence over audiences than others, and if they encourage people to get behind a product/service, brand affinity rises.
But now there’s a new breed of stars – the average Joes – who in many cases have a good amount of social media influence, and don’t demand big pay checks.
These are the folks who continue to break Hollywood’s long-held monopoly over social media influence.
Average Joes Are Reshaping Influencer Marketing
The key to benefitting from influencer marketing is to identify the right social users with the influence in a particular field.
Brands normally think of celebrities when fitting individuals in this category, but there are influencers in all industries. Marketers
Continue reading "Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media"
Social commerce is a small but growing part of e-commerce that generates billions of dollars in revenue every year.
analyzed data from 495 million shoppers, more than 10,000 stores, and 3.4 million page views and uncovered some insights on personalization, influence and the impact of social media on e-commerce.
The average social influencer
in 2015 was female, aged 25-34, and shared primarily via Pinterest, Facebook, Twitter, and email. She shared an average of five times per month, and she used Facebook’s social login while making purchases.
Overall, Facebook is the social login service of choice for users, with 57 percent logging in through Facebook. 33 percent chose Google, and five percent opted for Linkedin. On average, 20 percent of people use social logins rather than signing up for new accounts but this varies widely: in some cases as few as 5 percent of users, or as many as
Continue reading "Report: LinkedIn and StumbleUpon Referrals Drive Highest Order Values"
An unfortunate reality for page administrators
on Facebook is the need to deal with negative comments, but deleting those comments or disabling them altogether is a mistake.
Social analytics and reporting firm Locowise
shared a guide to dealing with negative comments
, saying that the positives of leaving comments enabled on Facebook pages still far outweigh the harm caused by a few of those comments. Locowise wrote:
One of the biggest mistakes you can make as a brand on Facebook is to disable the ability for visitors to publish posts on your page or to remove the comments. This is because Facebook has incredible potential and benefits for any brand, and these far outweigh any rationale behind not letting people post or removing negative comments.
The best approach from the outset is to take on the challenge of negative comments and focus on positive ways to manage them (unless, of
Continue reading "How Facebook Page Admins Should Deal With Negative Comments"
Total Facebook ad spending by 4C
clients in the fourth quarter of 2015 more than doubled year-over-year, driven by direct-response
, a Facebook Marketing Partner
, found that despite the surge in ad spending on the social network, click-through rates and cost per click were relatively flat, adding that this meant Facebook was able to remain efficient despite the heavier ad volume.
Other 4C Facebook findings for the fourth quarter of 2015 included:
- Total ad spend was up 128 percent in the fourth quarter of 2015 compared with the year-ago period, and up 46.9 percent versus the third quarter of 2015.
- CPC rose 21.5 percent quarter-over-quarter, but just 6.6 percent year-over-year.
- Clicks also more than doubled year-over-year, up 113.9 percent in the fourth quarter of 2015.
- Cost per thousand impressions (CPMs) were up 10.4 percent quarter-over-quarter and 26.8 percent year-over-year.
- Marketers’ tactics
Continue reading "Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)"
App discovery company ironSource
has released its Q4 2015 Fastest Growing Apps insights, which highlight the fastest growing Android app categories, as well as the fastest growing individual Android apps with more than 500,000 downloads.
From October 2015 to December 2015, the top three fastest growing Android app categories were games, photography and shopping. ironSource noted the popularity of games inspired by television shows and films, like games inspired by The Walking Dead, Star Wars
and The Good Dinosaur
, as examples, which were all among the fastest growing apps during the quarter.
Elsewhere, growth in the shopping category can be attributed to the recent holiday shopping season, while ironSource said photography apps like Instagram’s Layout
and Facebook’s Moments
helped the photography category remain near the top.
In addition, ironSource noticed an increasing popularity of ‘Lite’ apps on Android during the quarter. In this context, Lite apps are those which have a small installation size, and
Continue reading "Fastest Growing Android Apps in Q4 2015: Games, Photography, Shopping"
Digital wallet usage increased by 20 percent from 2014 to 2015, according to new data from Citi Retail Services
The results from two ‘Let’s Get Digital’ surveys of U.S. consumers (one from January 2014 and the other from December 2015 to January 2016) showed 55 percent of respondents in the 2015 survey had used a digital wallet to make a purchase with their smartphone, up from 35 percent of respondents in 2014.
In the 2015 survey, when non-users were asked why they have not used a digital wallet product to make a purchase, 47 percent of these users said it was easier to pay with another form of payment, such as cash or a credit card. This is up from 41 percent of respondents in 2014. In addition, 45 percent of users said they didn’t see the benefit of using a digital wallet, which is an increase of 10 percent from 2014.
Other reasons include a concern over
Continue reading "Report: Digital Wallet Usage Increased 20% From 2014 to 2015"
App store optimization company Sensor Tower
has released it Q4 2015 Data Digest, analyzing app downloads, revenue and monetization on Apple’s App Store. According to the report, Q4 2015 was the biggest quarter ever for the App Store, with 5.5 billion unique downloads and $3.3 billion in revenue generated from Oct. 1, 2015 to Dec. 31, 2015.
For this digest, only one download per person was counted. That is, even if a single user downloaded the same app on multiple devices, or deleted and re-downloaded an app, only one download would count. For revenue, Sensor Tower combined the initial purchase price of apps with any revenue generated through in-app purchases.
Measuring data from 84 countries, Sensor Tower found Facebook Messenger and Facebook were the No. 1 and No. 2 most downloaded apps for the quarter, respectively, followed by YouTube, WhatsApp Messenger
and Instagram in the top five. In the U.S. specifically, Facebook
Continue reading "Report: Apple App Store Generates Record 5.5 Billion Downloads in Q4 2015"
Periscope, Twitter’s live-streaming app, is no longer restrained to your phone’s camera.
Periscope and GoPro announced Tuesday morning the ability to broadcast
from the GoPro HERO 4 camera, via the Periscope for iPhone app.
Periscope shared the steps to start broadcasting from your GoPro camera:
- Connect to your GoPro’s WiFi, making sure it’s on video mode.
- Open Periscope on your iPhone & tap the broadcast button.
- The GoPro button will automatically be highlighted — so give your broadcast a title and go live.
Right now, broadcast functionality is only available on iOS, via iPhone 5s, 6 and 6+ with iOS 8.2.
, a Periscope iOS engineer, shared his thoughts in a blog post
As a skier myself, I’ve always loved extreme sports, and I love how GoPro can show us all of the crazy things these athletes can do. As an iOS engineer on Periscope, bringing these two technologies together
Continue reading "Now You Can #Periscope From Your GoPro HERO 4"
Facebook announced Tuesday that its Facebook Audience Network
mobile ad network added support for the mobile Web.
The social network officially introduced Facebook Audience Network at F8 in April 2014
, and it revealed earlier this month
that the ad network reached a $1 billion annual run rate during the fourth quarter of 2015.
Software engineer Mike Murphey
wrote in a developer blog post
that digital media consumption via mobile Web browsers rose 53 percent between 2013 and 2015, adding that news sites receive about 40 percent of their traffic via mobile devices, with 93 percent of that coming via the mobile Web, and saying of Facebook Audience Network:
Our focus is on creating real outcomes for advertisers, such as sales or application installs, and providing publishers with a metric to optimize towards with our Advertiser Outcome Score. Unlike other networks, the Audience Network rewards quality publishers based on the
Continue reading "Facebook Audience Network Adds Support for Mobile Web"