, an automated influencer marketing platform, has released data analyzing how its social media users discussed major topics in the areas of film, technology and more in 2015. A new infographic reveals how each topic compares with a rival, and shows which topics were the ‘most talked about’ and ‘most engaging.’
In general, Buzzoole’s algorithm analyzes online conversations, and determines how influential users are about specific topics. For this infographic, data was pulled from the conversations of users who were determined to have at least 49 percent influence in a particular category. In addition, the most engaging topic in each pair was determined by analyzing the likes, shares, comments and more on posts about each topic.
Pitting Star Wars: The Force Awakens against The Hunger Games: Mockingly—Part 2, Star Wars was the more talked about film, at 93 percent, while The Hunger Games was the more engaging film, at 53
Continue reading "Infographic: Star Wars, One Direction Among Most Buzzed Topics of 2015"
is about to become a lot more musical, as the social network launched an integration with Spotify
that will allow users to share songs, artists or playlists.
Facebook told VentureBeat
the integration will be “available broadly soon,” and TechCrunch
is reporting that all iOS and Android users who installed Thursday’s update have access.
Spotify now appears as an option when users composing messages click the “more” menu, and users who select it are taken to the Spotify app, where they can “search for something to share.” Users who receive Spotify content from their friends can simply click on the thumbnail to open Spotify on their devices and listen to the songs, artists or playlists that were shared with them.
TechCrunch pointed out that the Messenger team created its own playlist
, as well.
pointed out that accessing the Spotify integration via desktop only displays the
Continue reading "Facebook Messenger Integrates With Spotify"
Video network Vimeo
has redesigned its app on iOS, with the goal of making it easier for users to discover new videos across the categories that interest them most.
The updated app allows users to follow 16 new categories, like animation, travel and documentary (among others), to view the best videos, handpicked by Vimeo curators.
As part of this update, Vimeo has been optimized for iOS 9, and now offers picture-in-picture viewing. With this feature, users can watch a video while simultaneously browsing content in the rest of the app. Elsewhere, the updated app now supports Spotlight Search, so users can search for content within Spotlight and be linked back to the Vimeo app.
Other updates include an improved ‘iOS upload backend system,’ which Vimeo said makes uploading videos easier and faster, as well as the addition of video recommendations to the app’s video player.
In a statement, Christophe Gillet
Continue reading "Vimeo Redesigns iOS App to Make Content Discovery Easier"
Clash of Clans
has officially launched its latest game, Clash Royale
, on iOS and Android worldwide. The multiplayer strategy game challenges players to defeat their enemies in one-on-one real-time battles.
In each battle of Clash Royale, players work to destroy their opponent’s towers, while also protecting their own towers. Both sides have two guard towers, as well as one main tower, and if this main tower is destroyed, the entire battle ends, even if one or both guard towers remain.
To attack, players spend elixir points to deploy troop cards onto the battlefield, or trigger attacks like fireballs and arrows. Once deployed, troops will advance automatically into enemy territory and attack either enemy troops or the towers. Elixir points recharge automatically over time, and different units require different amounts of elixir to deploy. Battles are timed, and the elixir recharge rate doubles when only 60 seconds remain.
Continue reading "Supercell Launches Clash Royale on iOS, Android"
Brands that tested the waters of Instagram advertising
in its early days were rewarded for their efforts, according to a new report
The Facebook Marketing Partner
found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad spending, with clicks, installs and ad spend all demonstrating “considerable improvement” during the past two quarters.
found that app install ads on Instagram delivered more than 20 percent of all app install ad clicks during the fourth quarter of 2015.
Instagram also compared favorably with its parent company, as Kenshoo found that Instagram ads “consistently” cost less than Facebook ads, while delivering “nearly identical” click-through rates.
Kenshoo’s overall findings for mobile app advertising in the fourth quarter of 2015 included: