Over the weekend I wrote about the “massive protests” taking place in Zynga’s virtual world YoVille. I kind of poked at the protesters in the article because they are the vocal minority. When you’re in the midst of a protest it appears as if everybody is protesting. The new changes were controversial for those users who had spent time and money on the game over the past year or two. The main issue was that users are now forced to return to the game on a timed basis in order to earn revenue. I’m still not convinced it’s an unfair adjustment.
Over the weekend over 60 people commented on our post, nearing the controversially referenced petition which now has a whopping 159 signatures. Many YoVille users have personally emailed me claiming that this change is utterly ridiculous and that my article was unfair. I can understand why they would think this was true as supposedly “thousands” of users were protesting in the Zynga forums. Unfortunately for these users, the statistics don’t show that the protests had any effect though.
In fact the daily active users to YoVille have since jumped to 3.24 million, over 200,000 more than were active last Thursday before the protests began. That means the angry YoVille mob which would like the widget factory to return are probably not going to be successful. Instead the sweets factory, which has a timed system for generating revenue, will stay for good.
To those YoVille users who turned to this site for support, we’re sorry that your protests have not been successful but keep in mind that your arguments have been listened to. If you think we’re not listening, you’re wrong. I personally spent an hour trying to interview users in YoVille about the supposed protests but the only response I could get was from people who really could care less about this virtual YoVille movement.
To the vocal minority that claim we didn’t view the YoVille forums, we did. We read the thread which has 342 replies, another with 362 replies, and another with 104 replies which requested an in game clock so that users don’t have to consistently return. Trust me … we’re listening. The reality is that a small number of extremely vocal users don’t like the new change and understandably so. Unfortunately Zynga doesn’t have the ability to cater to a few angry users when over 120 million people are playing their games.
Tomorrow afternoon Facebook will make a special announcement at Ad Week NYC and they’ve been promoting the announcement heavily via the Facebook Marketing solutions page. Apparently the live stream will be posted on the page and while no details have been provided regarding the announcement, it sounds as though a new advertising product will be launched or upgrades to the existing ones will be rolled out.
Last week I posted screenshots of the new Facebook ad manager which was being tested out with some advertisers so perhaps the company will be announcing the new service for everybody. Or perhaps we’ll see upgrades to Facebook Page insights which provide better tracking ability. There are numerous things that could be announced but all we can do at this point is speculate.
Facebook is most definitely hyping it up as they are using remnant homepage advertising inventory to display a promotion which encourages members to “become a fan of Facebook Marketing solutions for live coverage from Ad Week and Tuesday’s Facebook announcement you don’t want to miss.” We are currently waiting with baited breath to find out what this big announcement will be and will be sure to post one here when we find out more!
If you want to get in on the action, the event will be at the Times Center 242 West 41st Street in New York City at 11:00 am tomorrow. The event description is relatively generic, stating “Join Facebook’s Sheryl Sandberg and industry leaders as they discuss how marketers can engage customers in meaningful, scalable conversations that drive real results.” We’ll be waiting to hear more from Sheryl!
The Wall Street Journal is saying that the announcement will involve a partnership with Nielsen. “Under the partnership, terms of which aren’t expected to be disclosed, Facebook advertisers who are also Nielsen customers will be able to measure the impact of the ads they buy on Facebook through polls that Facebook will show its users who have seen the ads. Facebook will then compare the users’ responses to those of other people who didn’t see the ads and package the data for advertisers, according to the companies.”
Earlier this month Tweetdeck announced that they would begin integrating the full Facebook stream into their widely used desktop application. The new version of the application has now gone live and you can view your entire news feed and then implement filters which limit the content to status updates, wall posts, photos, videos, and custom groups of friends. That means your Facebook feed will now sit right next to your Twitter feed … talk about content overload!
Rather than having to log in to Facebook to find out what’s going on with your friends you can quickly filter through TweetDeck to find the most interesting content. While you can quickly become overwhelmed with all the content showing up in your stream, this is the first step in a huge shift away from destination sites. What will be more interesting to watch is how Google Wave changes this shift which is already well underway. As Jason Kolb recently wrote:
XMPP removes these intermediaries from the network. Social networks and proprietary transports no longer have an exclusive license to deliver content, the clients talk directly to one another.
While a complete digital social revolution in which we are all directly interconnected without the help of massive intermediaries (like Facebook) is questionable, there is no doubt that we are moving toward a world in which social discovery is just a fact of life. Rather than searching the web, all information we are looking for comes to us and TweetDeck is one of the services looking to make social discovery easier. To pull in your Facebook stream on to the application, go download the latest version of Tweetdeck and start digesting your stream!
This is Day 30 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
There’s an old proverb which says “He who fails to plan, plans to fail” and while there are people that will debate the importance of planning, mapping out a guide for the next month will make things a lot easier. What blog posts will you be writing? What content will be most effective to drive new fans to your Facebook? What steps will you take to promote your Facebook Page? While we’ve listed 29 techniques to boost your fan base, have you really taken advantage of all the suggestions we’ve made?
By putting aside a little bit of time ever month to plan what the best next steps are, you will come up with some new promotion ideas as well as determine what are reasonable expectations.
How Much Time Should You Spend On Your Facebook Page?
After reading through this guide you may think that developing your Facebook Page takes countless hours. Honestly it shouldn’t take more than a few strategic minutes per day. Most of the tasks outlined shouldn’t take a substantial amount of time. The most time consuming component of building your Facebook page is providing relevant content. Spend some time determining what blog posts your should write over the next month.
Set up Google Reader to follow the most relevant resources and repost any article that you find interesting directly on your Facebook Page. While you can always spend more time on your Facebook Page, it’s possible to spend too much time on your page. In economics there is something called the “Law of Diminishing Returns” and that law applies to time you spend on your Facebook Page. The first few hours are extremely important but as you over invest, you will not only take time away from other marketing activities but also decrease the number of new fans per hour invested.
Line Up Tasks And Execute
While you can accomplish many of the tasks outlined in a short period of time, space out each task so that you have time to accomplish each step well. I personally use an application called Remember the Milk to plan out my tasks over a longer period time. One huge mistake that I used to always make was using my calendar as a method for planning tasks that need to be accomplished. Tasks lists are useful because you can go through them and mark them off without cluttering up your schedule. While you may aim to have an article completed by a specific day or an upgrade to your Facebook Page, things tend to change and you can adjust due dates as necessary (although adjusting due dates is a sign that you have too many tasks and need to start delegating).
Plan Well And Sleep Well
I spent the first year and a half after starting my company under an immense amount of stress as my inbox became bloated and I became an organizational nightmare. While there were numerous opportunities I found it difficult to prioritize. More recently I developed a system which works for me and that involves a combination of two things: a calendar and a to do list. As I mentioned moments ago, putting tasks where they should go will remove a lot of stress in your life. You have the potential to grow a fan base well beyond 3,000 but none of that can be done without proper planning. The only way to get there without planning is to not sleep for months on end as you attempt to balance a million tasks.
Develop a content schedule and a task list for items that you would like to add to your Facebook Page.
Take the lessons learned over the past 30 days to develop at least 5 tasks and begin to plan out a content schedule. As I’ve stated repeatedly throughout this program, content is critical to your success. If you drive an immense number of fans to your page, the easiest way is to create original content. While you’ve already come up with a few headlines for articles you can write, develop a schedule for writing and posting them.