Ad Blockers Will Change How Ads Are Sold


Thomas Schreiber at DNI’s conference 

Ad blocking keeps growing and widening the chasm between publishers and advertisers. Media executives no longer hold back, they now openly blame the advertising community  for being too slow to grasp the full extent of the digital advertising problem, they claim the ad industry badly needs a deep overhaul.

Last week, I was in Berlin for a presentation of the Digital News Initiative created by Google and a group of publishers (see a previous story on the Accelerated Mobile Pages program). Needless to say, ad blockers was the talk of the town.

In a detailed lecture, Dr. Thomas Schreiber, who works with European publishers, exposed the first step of Google’s approach. Unsurprisingly, the search giant will first collect facts. In a wide study to be conducted globally in the coming months, Google will try to ascertain what exactly motivates a web user to

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Killer Cultures

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The most important components of a company’s culture are its invisible, ineffable dicta. As we will see in today’s examples, they can lead competent, well-resourced companies astray.

In last week’s Monday Note I proposed that it’s not a technological misfit but a cultural chasm that separates Apple from the high-reliability “hard real-time” software that’s required for automotive applications. The post received a share of questioning commentary, both on the site and in private emails: Is a company’s culture really a limiting factor? Is it unmoved by the spirited words — and influx of industry veterans — that exhort and compel change? Does “corporate culture” even exist?

Today, I’ll follow up with a few examples that I have observed at close range over almost half a century in the tech world.

But first, let’s define our terms.

Culture is a set of tacit — and tacitly accepted — permissions to think,

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More Apple Car Thoughts: Software Culture

Fueled by a significant number of hires from other car makers and real estate expansion beyond the upcoming hypergalactic spaceship HQ in Cupertino, rumors of an Apple Car keep percolating. I hope to drive an Apple Car someday… but does Apple’s personal computing software knowhow translate into the high-reliability real-time code required for a safe, reliable and, of course, elegant electric car? Continue reading "More Apple Car Thoughts: Software Culture"

Blendle’s Secret Weapon: Its Toolkit (2/2)

Behind Blendle’s facade lies a complex set of tools aimed at expanding the reach of paid-for editorial: a recommendation engine; the possibility for publishers to use parts of Blendle’s back office for content optimization; a revisited transaction system, all of which could have serious impact on the news ecosystem. Here is a peek under Blendle’s hood.(This is the second part of a series. Part one is here.)  Continue reading "Blendle’s Secret Weapon: Its Toolkit (2/2)"

Blendle Is Up To Something Big

  The Dutch micropayment platform for articles is taking off in spectacular fashion. Its foray into the German market delivers another proof of publishers’ interest in the kind of business model Blendle embodies. But, down the road, Blendle sees itself as the main transactional infrastructure provider for quality journalism. In this first of two articles, we’ll look at Blendle’s key success factors. Continue reading "Blendle Is Up To Something Big"

Adblockers: The Only Way Out 

by Frederic Filloux Taking the long view, the rise of adblockers solves many problems for the digital news industry… But for one problem: things will get worse before they get better.   In recent weeks, the intensifying adblockers debate offered another proof of Apple’s influence on the digital ecosystem. When Tim Cook introduced content-blocking features(...)

VW Scandal: Premature Evaluations

by Jean-Louis Gassée This week, we were shocked by the revelation that Volkswagen has been cooking their diesel emissions scores. Is it time to get serious about electric cars? As soon as news of the Volkswagen engine management software cheat broke out, I thought of writing a Monday Note titled The VW Diesel Cockroach, referring(...)

LinkedIn Editorial: A Missed Opportunity

LinkedIn was poised to become a major player in the business news sector. Instead, the professional social network is stuck with dull editorial content. Let's see why it let the train pass, preferring to bet on quantity above everything else. Interview with Dan Roth, Linkedin executive editor