The Most Valuable Brand in Each Country in 2018

Map: The Most Valuable Brand in Each Country in 2018

Map: The Most Valuable Brand in Each Country in 2018

Last year, we covered the world’s top brands based on the measure of brand value, and one thing stood out. The top of the list was dominated by U.S. brands like Google, Amazon, Facebook, Visa, AT&T, and McDonald’s, but only one non-American brand (China’s Tencent) was able to crack the top 10 list. Today’s infographic comes to us from HowMuch.net, and it helps to make the international brand value picture a lot clearer. Using updated rankings from Brand Finance’s Global 500 Report, it shows the top brand for each country in 2018. It’s worth noting, however, that there are many countries that are not represented here, as they do not have a brand large enough to make the top 500 list.

A Steep Dropoff

Keeping the aforementioned U.S. dominance of brands in mind, there is
Brand Value Over Time
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Visualizing the Changing Landscape of Big Media

Big Media is in the middle of a monumental shift. With immense pressure on revenues, market share, and distribution stemming from platforms and the migration to digital, the traditional big media players are scrambling to find new models and tactics that work. In addition to forcing companies to evaluate new ways to monetize and distribute content, this industry turmoil has also served up the perfect environment for massive mergers and acquisitions. Big conglomerates aren’t going to go down without a fight, and as a result they are willing to “bet the farm” on M&A to try and compete.

The Big Media Landscape

Today’s visualization comes to us from Recode via media reporters Peter Kafka and Rani Molla, and it does an excellent job in summing up the changing landscape of Big Media. Notably, it helps visualize the significance of the recent $52.4 billion merger between Disney and 21st Century
The Big Media Landscape
Global ad revenue chart
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Google cancels UK ads from shady rehab clinic referrers already banned in US

 Another day, another way tech giants are found to be profiting handsomely from unsavory ad practices. Today brings the news, as reported by the Sunday Times, that Google has reaped “millions” from shady companies advertising online as help lines for people suffering from addiction, but in reality funnel those people to expensive private clinics, earning huge commissions. Read More

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Thousands of major sites are taking silent anti-ad-blocking measures

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