TikTok spotted testing native video ads


This post is by Sarah Perez from TechCrunch


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TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button that directs users to tap to get more information.

Presumably, this button could be customized to send users to the advertiser’s website or any other web address, but for the time being it only opened the Specialized Bikes (@specializedbikes) profile page within the TikTok app.

However, the profile page itself also sported a few new features, including what appeared to be a tweaked version of the verified account badge.

Below the @specializedbikes username was “Specialized Bikes Page” and a blue checkmark (see below). On other social networks, checkmarks like this usually indicate a user whose account has gone

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‘Amazon Live’ is the retailer’s latest effort to take on QVC with live-streamed video


This post is by Sarah Perez from TechCrunch


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Amazon is taking on QVC with the launch of Amazon Live, which features live-streamed video shows from Amazon talent as well as those from brands that broadcast their own live streams through a new app, Amazon Live Creator. On the live shows, hosts talk about and demonstrate products available for sale on Amazon, much like they do on QVC. Beneath that sits a carousel where shoppers can browse product details and make purchases.

More than one video streams on Amazon Live at the same time, so shoppers can tune to the one that most interests them.

For example, Amazon Live is currently streaming a Valentine’s Day Gift Shop show, a cooking-focused show (In the Kitchen with @EdenEats) and Back to Business Live, which is showing off products aimed at daycare centers and schools.

You can tap on the different videos to change streams, scroll down to watch recordings of

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Spotify’s increased focus on podcasts in 2019 includes selling its own ads


This post is by Sarah Perez from TechCrunch


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Having established itself as a top streaming service with now over 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its app’s interface so people can access podcasts more easily, and broker more exclusives with podcast creators. It’s also getting into the business of selling ads within podcasts, as a means of generating revenue from this increasingly popular form of audio programming.

In fact, Spotify has already begun to dabble in podcast ad sales, ahead of this larger push.

Spotify, we’ve learned, has been selling its own advertisements in its original podcasts since mid-2018 year, including in programs like Spotify Original “Amy Schumer Presents: 3 Girls, 1 Keith,” “The Joe Budden Podcast,” “Dissect,” “Showstopper,” and others. With more exclusives planned for the year ahead, the portion

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Spotify will now let brands sponsor its Discover Weekly playlist


This post is by Sarah Perez from TechCrunch


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Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running ads. It believes many advertisers will be interested in this opportunity due to the playlist’s ability to reach heavily engaged Spotify users, and because it allows advertisers to “own the personalized listening experience” on Spotify.

According to Spotify, Discover Weekly listeners stream more than double the amount of users who don’t listen to the playlist because of the personalized experience it offers. That will make the ad product more compelling, compared with brands’ existing ability to sponsor other editorial playlists on the service.

With Spotify’s Sponsored Playlist ad product, brands can surround Spotify’s free listeners with audio or video messages in ad breaks, and

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How to Keep Apple From Spamming Your Phone


This post is by David Murphy from Lifehacker


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What’s worse than Carpool Karaoke? Getting Carpool Karaoke notifications on your iPhone when you haven’t watched it in a long, long time.

Read more…

New York Times & Digital Double Standards


This post is by Om Malik from OnMyOm: Om‘s Blog


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The New York Times has been a pointy edge of the coverage on Facebook, Google and Big Tech domination of our daily lives. They have often presented (relentless) wonderful reporting only to counterbalance it with hyperbolic opinions.

As a subscriber, who is (happily and) willingly paying for his digital subscription, I am at liberty to ignore those hysterical opinion writers, ignore the Times biases and instead focus on the reporting — which is the only reason I am delighted to pay for Times. (I am one of the four million digital subscribers.)

However, the Times is hypocritical, to put it mildly. While it talks about a surveillance advertising technology ecosystem, the company itself is a willing participant — its web pages and apps are jam-packed with advertising and tracking scripts. It complains about Facebook ads in the news stream, and yet it blasts large ads in your face on Continue reading “New York Times & Digital Double Standards”

The Future of Customer Rewards: Card Linked Offers


This post is by Jeff Desjardins from Technology – Visual Capitalist


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Every customer likes receiving a discount at the till.

Not surprisingly, businesses like customer rewards programs as well – they can be a way to drive loyalty, get repeat business, and ultimately increase customer retention.

But there’s one problem: creating a quality loyalty program has been traditionally quite expensive, especially for brick-and-mortar businesses. After all, most companies do not have the clout to market a proprietary rewards app like Starbucks, so how can customer rewards be tackled more cost effectively in the digital era?

Introducing Card Linked Offers

Today’s infographic comes from Mobi724 and it explains the concept of card linked offers (CLOs), as well as the benefits they confer to consumers, retailers, and even payment processors.

The Future of Customer Rewards: Card Linked Offers

As brick-and-mortar businesses look to the potential of the smartphone economy to help retain customers and increase store traffic, card linked offers (CLOs) present an interesting opportunity.

Card linked offers are relevant, personalized,

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New YouTube ads will push viewers to download apps, book trips, find movie showtimes


This post is by Sarah Perez from TechCrunch


Click here to view on the original site: Original Post




YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get viewers to sign up for a service or learn more via email. Chili’s tested this out to grow its loyalty program sign-ups, for example. Now, YouTube will add more extensions that let advertisers push other actions, like app downloads, travel booking, or buying movie tickets.

Early testers of these extensions included Vodafone, 20th Century Fox, Headspace, and Maybelline. Vodafone reported a 3.5% clickthrough rate, as a result, and a 2.3x incremental lift in ad recall, says YouTube.

With the new extensions, ads could become more useful to viewers who show interest. Instead

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Google’s blanket ban of cryptocurrency ads ends next month


This post is by Sarah Perez from TechCrunch


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Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so much potential for consumer harm.

Facebook, Twitter, and even Snapchat had also banned cryptocurrency ads, for similar reasons.

But Facebook moved away from its blanket ban this June, when it said it would no longer ban all cryptocurrency ads, but would rather allow those from “pre-approved advertisers” instead. It excluded ads that promoted binary options and initial coin offerings (ICOs), however.

Google is now following suit with its own policy change. The update was announced today, we’ve confirmed.

Google’s policy still bans ICOs, wallets and trading advice, CNBC reports, citing Google’s updated

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How Tech is Changing How Healthcare Must Communicate With Patients


This post is by Jeff Desjardins from Technology – Visual Capitalist


Click here to view on the original site: Original Post




Tech is Forcing Healthcare to Change How It Communicates to Patients

How Health Companies Must Communicate With Patients

From consumer-focused apps to groundbreaking 3d printing techniques, the healthcare industry is constantly in the process of being revolutionized by new technologies.

These changes are disrupting the status quo of how business has been done for years – and they are even forcing companies to pivot in the areas of business that aren’t as traditionally driven by innovation or R&D.

One such area: how companies communicate with potential and active patients.

The Pivot to Content Strategy

Today’s infographic comes to us from Publicis Health, and it shows that technology is changing the way that life sciences and pharmaceutical companies will need to market and inform consumers.

For an industry in which one-way communication has traditionally been the norm, a multitude of factors are converging to make it essential for healthcare companies to pivot to a new way of doing things. Instead of

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Visualizing the Social Media Universe in 2018


This post is by Nick Routley from Technology – Visual Capitalist


Click here to view on the original site: Original Post




View a high resolution version of this graphic
THe Social Media Universe

The Social Media Universe: 2018

View the high resolution version of today’s graphic by clicking here.

Billions of people around the world grew up during the age of social media, and mankind is slowly marching toward a future where nearly everyone will be a digital native.

For the one-third of humanity that now uses a smartphone, messaging and status updates are often more natural than having a live conversation. In a world where social interactions are peppered with emojis and funneled through a front-facing camera, the platforms we use become more than mere service providers; they are the connective tissue of our society.

What services are people using to communicate?

Monthly active users (MAUs) is a metric commonly used to evaluate how many people are using a service regularly. Here are the world’s top social and messaging platforms by MAUs:

Rank Social

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What Does Google Know About You?


This post is by Jeff Desjardins from Technology – Visual Capitalist


Click here to view on the original site: Original Post




Data is what fuels the information economy.

And while there are many varieties of data clogging up the internet’s bandwidth, there is one specific type of data that is known to be particularly lucrative: personal data.

Like many other enterprising tech giants, Google must accumulate massive amounts of personal data to monetize its services – and in the process, the company develops an astonishingly robust picture of what you’re all about.

What Google Knows

Today’s infographic comes to us from TheBestVPN and it shows what Google knows about you, how the tech giant gathers that information, and a few solutions to stop Google from tracking you.

What Does Google Know About You?

Through its various apps and services, Google can craft a robust profile on you and your activity on the internet.

Google, like Facebook, uses this personal information to target customized advertisements to you, however you decide to use the internet. This can be via

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Apple’s Search Ads expand to six more markets in Europe and Asia


This post is by Sarah Perez from TechCrunch


Click here to view on the original site: Original Post




In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number of countries where Search Ads is available to thirteen.

In addition to the U.S., Search Ads Advanced had already expanded to Australia, Canada, Mexico, New Zealand, Switzerland, and the U.K.

Developers in the newly supported countries will be able to create campaigns using Search Ads Advanced starting on July 25, 2018 at 4 PM PDT, with those campaigns appearing on the App Store starting August 1, 2018 at 4 PM PDT.

Meanwhile, Search Ads Basic will be available across all thirteen supported countries starting on August 22, 2018 at 10 AM

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Netflix experiments with promoting its shows on the login screen


This post is by Sarah Perez from TechCrunch


Click here to view on the original site: Original Post




Netflix is testing a new way to promote its original shows – right on the login screen. A company spokesperson confirmed the streaming service is currently experimenting with a different login screen experience which replaces the black background behind users’ names and profile thumbnails with full-screen photos promoting a Netflix Original series or special, like “BoJack Horseman,” “Orange is the New Black,” “Dark,” “My Next Guest…”, “13 Reasons Why,” and several others.

We first noticed the change on a TV connected to a Roku media player and on a Fire TV, but Netflix says the test is running “for TV,” which means those on other TV platforms may see the promoted shows as well. (Our Roku TV, however, had the same black background on the login screen, we should note.)

The promoted shows aren’t necessarily those Netflix thinks you’d like – it’s just a rotating selection of popular originals.

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The World’s 100 Most Valuable Brands in 2018


This post is by Jeff Desjardins from Technology – Visual Capitalist


Click here to view on the original site: Original Post




The World's 100 Most Valuable Brands in 2018

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The World’s 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion.

While that singular number is impressive, the publication’s 2018 rankings of <a href=”http://global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value, as well as sorted by relevant industry.

Ranking the Most Valuable Brands in 2018

Today’s infographic comes to us from HowMuch.net and it showcases the 100 most valuable brands in the world, according to recent Forbes rankings.

Here are the brands with the most assessed value, along with their one-year change and industry.

Rank Brand Brand Value ($B) 1-Year Change Industry
#1 Apple $182.8 +8% Technology
#2 Google $132.1 +30% Technology
#3 Microsoft $104.9 +21% Technology
#4 Facebook $94.8 +29% Technology
#5 Amazon $70.9 +31% Technology
#6 Coca-Cola $57.3 +2% Beverages
#7 Samsung $47.6 +25% Technology
#8 Disney $47.5 +8% Leisure
#9 Toyota $44.7 +9% Automotive
#10 AT&T $41.9 +14% Telecom


Apple remains the world’s most valuable brand at $182.8 billion, but there are four other tech companies hot on the iPhone maker’s heels – and each of them is growing brand value at a rapid pace.

Google (+30%), Microsoft (+21%), Facebook (+29%), and Amazon (31%) are all gaining at double-digit clips. At this point, each has lapped Coca-Cola, the highest ranked non-tech brand in the Top 10 at $57.3 billion.

Brands by Industry

The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend.

Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.

Industry # of Brands Total Brand Value ($B)
Total 100 $2,152.9
Technology 20 $872.6
Financial Services 13 $160.2
Automotive 12 $222.9
Consumer Goods 11 $124.7
Retail 9 $119.0
Luxury 6 $91.7
Beverages 4 $103.2
Diversified 4 $66.3
Telecom 3 $82.3
Restaurants 3 $65.0
Apparel 3 $49.0
Alcohol 3 $42.5
Leisure 2 $56.1
Media 2 $26.3
Transportation 2 $21.6
Tobacco 1 $26.6
Business Services 1 $14.8
Aerospace 1 $8.1


Only a handful of brands in consumer-facing industries like media, apparel, alcohol, and restaurants make the rankings.

Meanwhile, sectors that traditionally rely on heavy amounts of advertising – like consumer packaged goods and retail – have just 20 brands on the list between them. The highest ranked brand in either of those categories is Walmart at #26th with a brand value of $24.9 billion, which is about 1/3 of the brand value of online competitor Amazon.

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