Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, which is now being renamed to Search Ads Advanced. Launched last year, Search… Read More
Facebook has been under fire for its practices and policies that enable advertisers to exclude “multicultural affinity” groups from the audiences they reach via the social network. Now, in light of a ProPublica investigation and pressure from the Congressional Black Caucus, Facebook says it’s committed to taking a closer look at its advertising policies, its COO Sheryl… Read More
The digital advertising landscape has changed dramatically over the past decade. Social media platforms are now some of the most heavily trafficked places on the internet, and sharing hubs such as Instagram are increasingly becoming a cultural touchpoint for millions of people around the world.
Tapping into Instagram InfluenceInstagram is closing in on a billion monthly active users, and with such a massive audience, social influencers (i.e. people with large, engaged audiences) are raking in the dough from paid brand endorsements. Today’s infographic, from XCart, walks us through the multi-billion dollar phenomenon known as influencer marketing.
Chasing Attention SpansIt’s estimated that 65% of adults in the U.S. use social networks – a figure that spikes to an astonishing 90% for young adults. Social media has become a fixture in our everyday lives and where attention spans wander, advertising is sure to follow. And follow it
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If you are walking around a retailer, you might have seen a sign or something along those lines posted to check out its Pinterest account for additional content or products – but there was not really a seamless way to get to that account without a lot of tapping around. Taking a cue from some of the prevalence of QR codes around the world, like China, Pinterest said today that it is… Read More
What do you get if you endlessly recombine Spiderman and the Joker with Elsa from Frozen and lashings of product placement for junk food brands like McDonalds? Read More
The Chart of the Week is a weekly Visual Capitalist feature on Fridays. In a modern business era of near-constant disruption, which brands are winning the hearts of consumers the fastest? Today’s charts look at the brands that are trending upwards. See below for the brands that have gained the most in brand value since last year, as assessed by BrandZ in their report on the world’s 100 most valuable brands.
Onwards and Upwards for TechAs many big name brands try to find their footing in today’s fast-paced consumer environment, it’s not surprising to see up-and-coming tech brands skyrocketing in value. In line with growing revenues, tech brands like Amazon, Facebook, and Netflix are also flying high with their brands. Amazon, for example, had its brand value soar 41% since last year to make it the fourth most valuable brand in the world at $139 billion. Chinese tech companies
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As more media companies realize Russia bought advertising space or promoted news stories — fake and otherwise — on their platforms, covert influence has become the new money laundering. Both activities hide below the surface of legitimate enterprises, cast a shadow of disrepute on those very enterprises and can be neutralized through transparency and accountability. Read More