Time Warner will spend $100M on Snapchat original shows and ads

 Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that the deal is valued at about $100M spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will… Read More

Google brings expanded AMP support to search and display ads

 When Google launched its AMP project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Google is now using the AMP technologies to speed up some of its core money-making services. Read More

Twitter is giving brands a new way to promote their chatbots

 Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging  – including interactions with chatbots. For example, one brand is running a bot that can help you with a cocktail… Read More

Quora just launched a self-serve ad platform

 While Quora has been around for almost seven years, it’s been a little slow when it comes to monetization through advertising. The question-and-answer site first launched ads last year in April 2016, but since then it’s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify. Until now. The startup just announced that it’s opening its… Read More