In 2005, one of the most intriguing advertising stunts of the internet age was hatched.
Alex Tew launched the The Million Dollar Homepage
, where anyone could “own a piece of internet history” by purchasing pixels-plots (minimum of 10×10) on a massive digital canvas. At the price of just one dollar per pixel, everyone from individual internet users to well-known companies like Yahoo! raced to claim a space on the giant digital canvas.
Today, The Million Dollar Homepage lives on as a perfect record of that wacky time in internet history – or so it seems. However, the reality is that many of the hyperlinks on the canvas are now redirects that send incoming users to other sites, while over 20% of them are simply dead.
Here are the links that still work on the Million Dollar Homepage today:
The revealing graphic above, via John Bowers
, raises the question
Continue reading "Error 404: A Look At Digital Decay"
Snap will report its second earnings report this week, which will once again look to answer the question: is there room on the advertising spectrum for Snap? The answer during its last earnings report (its first as a public company) was a resounding to be determined. The company’s stock has been hammered in the past several months falling well below its IPO price, which is not great… Read More
Just a month ago, it was revealed that Facebook has more than two billion
active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.
This kind of scale is almost impossible to grasp.
Here’s one attempt to put it in perspective: imagine Yankee Stadium’s seats packed with 50,000 people, and multiply this by a factor of 40,000. That’s about how many different people log into Facebook every month worldwide.
A Smaller Window
The Yankee Stadium analogy sort of helps, but it’s still very hard to picture.
The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.
Instead, let’s drill down to just what happens in just one internet minute:
Created each year by Lori Lewis and Chadd
Continue reading "What Happens in an Internet Minute in 2017?"
When Facebook removed messages from the main app, I swore that I would never download Messenger. That’s been a pretty easy promise to keep, especially since they introduced the idea of huge ads that take up half your screen while you try to use the service. Today Facebook redesigned them as part of a larger rollout — but fixed none of the reasons these ads are bad and should be… Read More
Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a cube-like ad format which allows video ads to run in a 3D/VR environment. Area 120 was launched… Read More
Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that the deal is valued at about $100M spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will… Read More