Google brings expanded AMP support to search and display ads

 When Google launched its AMP project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Google is now using the AMP technologies to speed up some of its core money-making services. Read More

Twitter is giving brands a new way to promote their chatbots

 Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging  – including interactions with chatbots. For example, one brand is running a bot that can help you with a cocktail… Read More

Quora just launched a self-serve ad platform

 While Quora has been around for almost seven years, it’s been a little slow when it comes to monetization through advertising. The question-and-answer site first launched ads last year in April 2016, but since then it’s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify. Until now. The startup just announced that it’s opening its… Read More

Snapchat rolls out a trio of new ad products using its lenses and geofilters

 In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters – representing the largest update to its Sponsored Creative… Read More

Chart: Here’s How 5 Tech Giants Make Their Billions

Chart: How 5 Tech Giants Make Their Billions

The Revenue Streams of the Five Largest Tech Companies

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Last year, we published a chart showing that tech companies have displaced traditional blue chip companies like Exxon Mobil and Walmart as the most valuable companies in the world. Here are the latest market valuations for those same five companies:
RankCompanyMarket Cap (Billions, as of May 11, 2017)Primary Revenue Driver
#1Apple$804Hardware
#2Alphabet$651Advertising
#3Microsoft$536Software
#4Amazon$455Online Retail
#5Facebook$434Advertising
TOTAL$2,880
Together, they are worth $2.9 trillion in market capitalization – and they combined in FY2016 for revenues of $555 billion with a $94 billion bottom line.

Bringing Home the Bacon?

Despite all being at the top of the stock market food chain, the companies are at very different stages. In 2016,
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Continue reading "Chart: Here’s How 5 Tech Giants Make Their Billions"

Google will now allow 300×250 ads above the fold on mobile webpages, says they can be “user-friendly”

 Google today announced a change to its AdSense policy that will remove a limitation previously in place that restricted certain kinds of ads “above the fold” – meaning, visible on a website without scrolling down the page. The company says that it will now allow its 300×250 medium rectangle ads to be implemented above the fold on the mobile web, without resulting in… Read More