Here is my selection of some articles that I found interesting. They will make for good reading this weekend or any other time really. Continue reading "What’s worth reading today"
Map: The Most Valuable Brand in Each Country in 2018Last year, we covered the world’s top brands based on the measure of brand value, and one thing stood out. The top of the list was dominated by U.S. brands like Google, Amazon, Facebook, Visa, AT&T, and McDonald’s, but only one non-American brand (China’s Tencent) was able to crack the top 10 list. Today’s infographic comes to us from HowMuch.net, and it helps to make the international brand value picture a lot clearer. Using updated rankings from Brand Finance’s Global 500 Report, it shows the top brand for each country in 2018. It’s worth noting, however, that there are many countries that are not represented here, as they do not have a brand large enough to make the top 500 list.
A Steep DropoffKeeping the aforementioned U.S. dominance of brands in mind, there is
Continue reading "The Most Valuable Brand in Each Country in 2018"
Big Media is in the middle of a monumental shift. With immense pressure on revenues, market share, and distribution stemming from platforms and the migration to digital, the traditional big media players are scrambling to find new models and tactics that work. In addition to forcing companies to evaluate new ways to monetize and distribute content, this industry turmoil has also served up the perfect environment for massive mergers and acquisitions. Big conglomerates aren’t going to go down without a fight, and as a result they are willing to “bet the farm” on M&A to try and compete.
The Big Media LandscapeToday’s visualization comes to us from Recode via media reporters Peter Kafka and Rani Molla, and it does an excellent job in summing up the changing landscape of Big Media. Notably, it helps visualize the significance of the recent $52.4 billion merger between Disney and 21st Century
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Google is temporarily halting advertisements worldwide for addiction and rehabilitation centers, following a report last week showing it was acting as a platform for shady referral services earning huge undisclosed commissions. Read More
Another day, another way tech giants are found to be profiting handsomely from unsavory ad practices. Today brings the news, as reported by the Sunday Times, that Google has reaped “millions” from shady companies advertising online as help lines for people suffering from addiction, but in reality funnel those people to expensive private clinics, earning huge commissions. Read More
There may be a reason why that ol’ “Facebook is listening to you talk” conspiracy theory refuses to die – and not just because Facebook’s ad technology has gotten so good, it’s downright creepy. As it turns out, some apps are actually listening. Well, kind of! According to a recent report from The NYT, a number of apps using software from a company called… Read More
It’s no secret that ad blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated. Read More