New York Times & Digital Double Standards

The New York Times has been a pointy edge of the coverage on Facebook, Google and Big Tech domination of our daily lives. They have often presented (relentless) wonderful reporting only to counterbalance it with hyperbolic opinions. As a subscriber, who is (happily and) willingly paying for his digital subscription, I am at liberty to ignore those hysterical opinion writers, ignore the Times biases and instead focus on the reporting — which is the only reason I am delighted to pay for Times. (I am one of the four million digital subscribers.) However, the Times is hypocritical, to put it mildly. While it talks about a surveillance advertising technology ecosystem, the company itself is a willing participant — its web pages and apps are jam-packed with advertising and tracking scripts. It complains about Facebook ads in the news stream, and yet it blasts large ads in your face on Continue reading "New York Times & Digital Double Standards"

The Future of Customer Rewards: Card Linked Offers

Every customer likes receiving a discount at the till. Not surprisingly, businesses like customer rewards programs as well – they can be a way to drive loyalty, get repeat business, and ultimately increase customer retention. But there’s one problem: creating a quality loyalty program has been traditionally quite expensive, especially for brick-and-mortar businesses. After all, most companies do not have the clout to market a proprietary rewards app like Starbucks, so how can customer rewards be tackled more cost effectively in the digital era?

Introducing Card Linked Offers

Today’s infographic comes from Mobi724 and it explains the concept of card linked offers (CLOs), as well as the benefits they confer to consumers, retailers, and even payment processors. The Future of Customer Rewards: Card Linked Offers As brick-and-mortar businesses look to the potential of the smartphone economy to help retain customers and increase store traffic, card linked offers (CLOs) present an interesting opportunity. Card linked offers are relevant, personalized,
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New YouTube ads will push viewers to download apps, book trips, find movie showtimes

YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads – to get viewers to sign up for a service or learn more via email. Chili’s tested this out to grow its loyalty program sign-ups, for example. Now, YouTube will add more extensions that let advertisers push other actions, like app downloads, travel booking, or buying movie tickets. Early testers of these extensions included Vodafone, 20th Century Fox, Headspace, and Maybelline. Vodafone reported a 3.5% clickthrough rate, as a result, and a 2.3x incremental lift in ad recall, says YouTube. With the new extensions, ads could become more useful to viewers who show interest. Instead
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Google’s blanket ban of cryptocurrency ads ends next month

Google is rolling back its ban on cryptocurrency advertisements – following a similar move made by Facebook earlier this summer, CNBC reports. Google in March was among the first of the major platforms to announce it would no longer run ban cryptocurrency ads, due to an abundance of caution around an industry where there’s so much potential for consumer harm. Facebook, Twitter, and even Snapchat had also banned cryptocurrency ads, for similar reasons. But Facebook moved away from its blanket ban this June, when it said it would no longer ban all cryptocurrency ads, but would rather allow those from “pre-approved advertisers” instead. It excluded ads that promoted binary options and initial coin offerings (ICOs), however. Google is now following suit with its own policy change. The update was announced today, we’ve confirmed. Google’s policy still bans ICOs, wallets and trading advice, CNBC reports, citing Google’s updated
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How Tech is Changing How Healthcare Must Communicate With Patients

Tech is Forcing Healthcare to Change How It Communicates to Patients

How Health Companies Must Communicate With Patients

From consumer-focused apps to groundbreaking 3d printing techniques, the healthcare industry is constantly in the process of being revolutionized by new technologies. These changes are disrupting the status quo of how business has been done for years – and they are even forcing companies to pivot in the areas of business that aren’t as traditionally driven by innovation or R&D. One such area: how companies communicate with potential and active patients.

The Pivot to Content Strategy

Today’s infographic comes to us from Publicis Health, and it shows that technology is changing the way that life sciences and pharmaceutical companies will need to market and inform consumers. For an industry in which one-way communication has traditionally been the norm, a multitude of factors are converging to make it essential for healthcare companies to pivot to a new way of doing things. Instead of
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Visualizing the Social Media Universe in 2018

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THe Social Media Universe

The Social Media Universe: 2018

View the high resolution version of today’s graphic by clicking here. Billions of people around the world grew up during the age of social media, and mankind is slowly marching toward a future where nearly everyone will be a digital native. For the one-third of humanity that now uses a smartphone, messaging and status updates are often more natural than having a live conversation. In a world where social interactions are peppered with emojis and funneled through a front-facing camera, the platforms we use become more than mere service providers; they are the connective tissue of our society. What services are people using to communicate? Monthly active users (MAUs) is a metric commonly used to evaluate how many people are using a service regularly. Here are the world’s top social and messaging platforms by MAUs:
RankSocial
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What Does Google Know About You?

Data is what fuels the information economy. And while there are many varieties of data clogging up the internet’s bandwidth, there is one specific type of data that is known to be particularly lucrative: personal data. Like many other enterprising tech giants, Google must accumulate massive amounts of personal data to monetize its services – and in the process, the company develops an astonishingly robust picture of what you’re all about.

What Google Knows

Today’s infographic comes to us from TheBestVPN and it shows what Google knows about you, how the tech giant gathers that information, and a few solutions to stop Google from tracking you. What Does Google Know About You? Through its various apps and services, Google can craft a robust profile on you and your activity on the internet. Google, like Facebook, uses this personal information to target customized advertisements to you, however you decide to use the internet. This can be via
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Apple’s Search Ads expand to six more markets in Europe and Asia

In December, Apple introduced a new pay-per-install ad product called Search Ads Basic aimed at smaller developers, to complement the existing Search Ads product, which then became known as Search Ads Advanced. Today, the company is expanding Search Ads to more countries, including France, Germany, Italy, Japan, South Korea, and Spain, bringing the total number of countries where Search Ads is available to thirteen. In addition to the U.S., Search Ads Advanced had already expanded to Australia, Canada, Mexico, New Zealand, Switzerland, and the U.K. Developers in the newly supported countries will be able to create campaigns using Search Ads Advanced starting on July 25, 2018 at 4 PM PDT, with those campaigns appearing on the App Store starting August 1, 2018 at 4 PM PDT. Meanwhile, Search Ads Basic will be available across all thirteen supported countries starting on August 22, 2018 at 10 AM
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Netflix experiments with promoting its shows on the login screen

Netflix is testing a new way to promote its original shows – right on the login screen. A company spokesperson confirmed the streaming service is currently experimenting with a different login screen experience which replaces the black background behind users’ names and profile thumbnails with full-screen photos promoting a Netflix Original series or special, like “BoJack Horseman,” “Orange is the New Black,” “Dark,” “My Next Guest…”, “13 Reasons Why,” and several others. We first noticed the change on a TV connected to a Roku media player and on a Fire TV, but Netflix says the test is running “for TV,” which means those on other TV platforms may see the promoted shows as well. (Our Roku TV, however, had the same black background on the login screen, we should note.) The promoted shows aren’t necessarily those Netflix thinks you’d like – it’s just a rotating selection of popular originals.
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The World’s 100 Most Valuable Brands in 2018

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The World’s 100 Most Valuable Brands in 2018

According to Forbes, the world’s 100 most valuable brands are worth a staggering $2.15 trillion. While that singular number is impressive, the publication’s 2018 rankings of <a href="http://global brands can be further broken down in other ways that are also quite intriguing. Let’s take a look at brands by individual brand value, as well as sorted by relevant industry.

Ranking the Most Valuable Brands in 2018

Today’s infographic comes to us from HowMuch.net and it showcases the 100 most valuable brands in the world, according to recent Forbes rankings. Here are the brands with the most assessed value, along with their one-year change and industry.
RankBrandBrand Value ($B)1-Year ChangeIndustry
#1Apple$182.8+8%Technology
#2Google$132.1+30%Technology
#3Microsoft$104.9+21%Technology
#4Facebook$94.8+29%Technology
#5Amazon$70.9+31%Technology
#6Coca-Cola$57.3+2%Beverages
#7Samsung$47.6+25%Technology
#8Disney$47.5+8%Leisure
#9Toyota$44.7+9%Automotive
#10AT&T$41.9+14%Telecom
Apple remains the world’s most valuable brand at $182.8 billion, but there are four other tech companies hot on the iPhone maker’s heels – and each of them is growing brand value at a rapid pace. Google (+30%), Microsoft (+21%), Facebook (+29%), and Amazon (31%) are all gaining at double-digit clips. At this point, each has lapped Coca-Cola, the highest ranked non-tech brand in the Top 10 at $57.3 billion.

Brands by Industry

The aforementioned top five brands are all focused on technology, but it’s important to recognize that this is also a part of a much wider trend. Over the last decade, tech brands have gained consumer prominence to make the industry dominant both in terms of quantity of brands (20%) and total brand value (41%) on the Forbes 100 Most Valuable Brand list.
Industry# of BrandsTotal Brand Value ($B)
Total100$2,152.9
Technology20$872.6
Financial Services13$160.2
Automotive12$222.9
Consumer Goods11$124.7
Retail9$119.0
Luxury6$91.7
Beverages4$103.2
Diversified4$66.3
Telecom3$82.3
Restaurants3$65.0
Apparel3$49.0
Alcohol3$42.5
Leisure2$56.1
Media2$26.3
Transportation2$21.6
Tobacco1$26.6
Business Services1$14.8
Aerospace1$8.1
Only a handful of brands in consumer-facing industries like media, apparel, alcohol, and restaurants make the rankings. Meanwhile, sectors that traditionally rely on heavy amounts of advertising – like consumer packaged goods and retail – have just 20 brands on the list between them. The highest ranked brand in either of those categories is Walmart at #26th with a brand value of $24.9 billion, which is about 1/3 of the brand value of online competitor Amazon.

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