The Most Valuable Brand in Each Country in 2018

Map: The Most Valuable Brand in Each Country in 2018

Map: The Most Valuable Brand in Each Country in 2018

Last year, we covered the world’s top brands based on the measure of brand value, and one thing stood out. The top of the list was dominated by U.S. brands like Google, Amazon, Facebook, Visa, AT&T, and McDonald’s, but only one non-American brand (China’s Tencent) was able to crack the top 10 list. Today’s infographic comes to us from HowMuch.net, and it helps to make the international brand value picture a lot clearer. Using updated rankings from Brand Finance’s Global 500 Report, it shows the top brand for each country in 2018. It’s worth noting, however, that there are many countries that are not represented here, as they do not have a brand large enough to make the top 500 list.

A Steep Dropoff

Keeping the aforementioned U.S. dominance of brands in mind, there is
Brand Value Over Time
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Visualizing the Changing Landscape of Big Media

Big Media is in the middle of a monumental shift. With immense pressure on revenues, market share, and distribution stemming from platforms and the migration to digital, the traditional big media players are scrambling to find new models and tactics that work. In addition to forcing companies to evaluate new ways to monetize and distribute content, this industry turmoil has also served up the perfect environment for massive mergers and acquisitions. Big conglomerates aren’t going to go down without a fight, and as a result they are willing to “bet the farm” on M&A to try and compete.

The Big Media Landscape

Today’s visualization comes to us from Recode via media reporters Peter Kafka and Rani Molla, and it does an excellent job in summing up the changing landscape of Big Media. Notably, it helps visualize the significance of the recent $52.4 billion merger between Disney and 21st Century
The Big Media Landscape
Global ad revenue chart
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Google cancels UK ads from shady rehab clinic referrers already banned in US

 Another day, another way tech giants are found to be profiting handsomely from unsavory ad practices. Today brings the news, as reported by the Sunday Times, that Google has reaped “millions” from shady companies advertising online as help lines for people suffering from addiction, but in reality funnel those people to expensive private clinics, earning huge commissions. Read More

Some apps were listening to you through the smartphone’s mic to track your TV viewing, says report

 There may be a reason why that ol’ “Facebook is listening to you talk” conspiracy theory refuses to die – and not just because Facebook’s ad technology has gotten so good, it’s downright creepy. As it turns out, some apps are actually listening. Well, kind of! According to a recent report from The NYT, a number of apps using software from a company called… Read More

Thousands of major sites are taking silent anti-ad-blocking measures

 It’s no secret that ad blockers are putting a dent in advertising-based business models on the web. This has produced a range of reactions, from relatively polite whitelisting asks to dynamic redeployment of ads to avoid blocking. A new study finds that nearly a third of the top 10,000 sites on the web are taking ad blocking countermeasures, many silent and highly sophisticated. Read More

Apple introduces a new pay-per-install ad product called Search Ads Basic

 Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, which is now being renamed to Search Ads Advanced. Launched last year, Search… Read More

Facebook will temporarily disable a tool that lets advertisers exclude people of color

 Facebook has been under fire for its practices and policies that enable advertisers to exclude “multicultural affinity” groups from the audiences they reach via the social network. Now, in light of a ProPublica investigation and pressure from the Congressional Black Caucus, Facebook says it’s committed to taking a closer look at its advertising policies, its COO Sheryl… Read More

The Influence of Instagram

The digital advertising landscape has changed dramatically over the past decade. Social media platforms are now some of the most heavily trafficked places on the internet, and sharing hubs such as Instagram are increasingly becoming a cultural touchpoint for millions of people around the world.

Tapping into Instagram Influence

Instagram is closing in on a billion monthly active users, and with such a massive audience, social influencers (i.e. people with large, engaged audiences) are raking in the dough from paid brand endorsements. Today’s infographic, from XCart, walks us through the multi-billion dollar phenomenon known as influencer marketing.

The Influence of Instagram

Chasing Attention Spans

It’s estimated that 65% of adults in the U.S. use social networks – a figure that spikes to an astonishing 90% for young adults. Social media has become a fixture in our everyday lives and where attention spans wander, advertising is sure to follow. And follow it
authentic influence sponsored posts
microinfluencer marketing
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Pinterest rolls out its own version of QR codes

 If you are walking around a retailer, you might have seen a sign or something along those lines posted to check out its Pinterest account for additional content or products – but there was not really a seamless way to get to that account without a lot of tapping around. Taking a cue from some of the prevalence of QR codes around the world, like China, Pinterest said today that it is… Read More

The World’s Fastest Growing Brands in 2017, by Value

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. In a modern business era of near-constant disruption, which brands are winning the hearts of consumers the fastest? Today’s charts look at the brands that are trending upwards. See below for the brands that have gained the most in brand value since last year, as assessed by BrandZ in their report on the world’s 100 most valuable brands.

Onwards and Upwards for Tech

As many big name brands try to find their footing in today’s fast-paced consumer environment, it’s not surprising to see up-and-coming tech brands skyrocketing in value. Biggest Movers in Tech In line with growing revenues, tech brands like Amazon, Facebook, and Netflix are also flying high with their brands. Amazon, for example, had its brand value soar 41% since last year to make it the fourth most valuable brand in the world at $139 billion. Chinese tech companies
Biggest Movers in Tech
Biggest Movers in Tech
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Covert influence is the new money laundering

 As more media companies realize Russia bought advertising space or promoted news stories — fake and otherwise — on their platforms, covert influence has become the new money laundering. Both activities hide below the surface of legitimate enterprises, cast a shadow of disrepute on those very enterprises and can be neutralized through transparency and accountability. Read More

The Tech Takeover of Advertising in One Chart

The Tech Takeover of Advertising in One Chart

The Tech Takeover of Advertising in One Chart

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Both Alphabet and Facebook have carefully worked at crafting their public images. Most people see these companies as forward-looking tech companies that are shaping our future through high-flying initiatives like Google X or Oculus VR. They put money into big moonshots that could potentially change the world, and their actions are closely followed by people in and outside of the technology sector. But, despite these other initiatives and some diligent messaging, make no mistake – both Alphabet and Facebook are media companies that get their money from one source. Advertising makes up the vast majority of their business, and they’ve both become very good at it.

True Ad Dominance

Earlier this year, we put together a chart that broke down the revenues of the large tech companies: Revenue of Facebook/Google Facebook
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Snap’s earnings this week will once again test its place in the advertising universe

 Snap will report its second earnings report this week, which will once again look to answer the question: is there room on the advertising spectrum for Snap? The answer during its last earnings report (its first as a public company) was a resounding to be determined. The company’s stock has been hammered in the past several months falling well below its IPO price, which is not great… Read More

What Happens in an Internet Minute in 2017?

Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once. This kind of scale is almost impossible to grasp. Here’s one attempt to put it in perspective: imagine Yankee Stadium’s seats packed with 50,000 people, and multiply this by a factor of 40,000. That’s about how many different people log into Facebook every month worldwide.

A Smaller Window

The Yankee Stadium analogy sort of helps, but it’s still very hard to picture. The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures. Instead, let’s drill down to just what happens in just one internet minute: Internet Minute in 2017 Created each year by Lori Lewis and Chadd
Internet size
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Chart: Ranking the World’s Most Valuable Brands

Chart: Ranking the World's Most Valuable Brands

Chart: Ranking the World’s Most Valuable Brands

In just 10 years, tech brands have taken over the list

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Tech has already conquered the stock market and the realm of digital advertising. Now the technology sector also has a strangle hold on another measure: the value of consumer brands.
Global RankBrandBrand Value 2017
#1Google$245.6 billion
#2Apple$234.7 billion
#3Microsoft$143.2 billion
#4Amazon$139.3 billion
#5Facebook$129.8 billion
The massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade. In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.

What is Brand Value, Anyways?

This data on the most valuable brands comes from the BrandZ Top 100
A Close Look at the Top 100 Brands
Cumulative Value
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Facebook’s Messenger ads are bad and must be destroyed

 When Facebook removed messages from the main app, I swore that I would never download Messenger. That’s been a pretty easy promise to keep, especially since they introduced the idea of huge ads that take up half your screen while you try to use the service. Today Facebook redesigned them as part of a larger rollout — but fixed none of the reasons these ads are bad and should be… Read More

Google unveils Advr, an experimental Area 120 project for advertising in VR

 Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a cube-like ad format which allows video ads to run in a 3D/VR environment. Area 120 was launched… Read More