Pinterest rolls out its own version of QR codes

 If you are walking around a retailer, you might have seen a sign or something along those lines posted to check out its Pinterest account for additional content or products – but there was not really a seamless way to get to that account without a lot of tapping around. Taking a cue from some of the prevalence of QR codes around the world, like China, Pinterest said today that it is… Read More

The World’s Fastest Growing Brands in 2017, by Value

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. In a modern business era of near-constant disruption, which brands are winning the hearts of consumers the fastest? Today’s charts look at the brands that are trending upwards. See below for the brands that have gained the most in brand value since last year, as assessed by BrandZ in their report on the world’s 100 most valuable brands.

Onwards and Upwards for Tech

As many big name brands try to find their footing in today’s fast-paced consumer environment, it’s not surprising to see up-and-coming tech brands skyrocketing in value. Biggest Movers in Tech In line with growing revenues, tech brands like Amazon, Facebook, and Netflix are also flying high with their brands. Amazon, for example, had its brand value soar 41% since last year to make it the fourth most valuable brand in the world at $139 billion. Chinese tech companies
Biggest Movers in Tech
Biggest Movers in Tech
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Covert influence is the new money laundering

 As more media companies realize Russia bought advertising space or promoted news stories — fake and otherwise — on their platforms, covert influence has become the new money laundering. Both activities hide below the surface of legitimate enterprises, cast a shadow of disrepute on those very enterprises and can be neutralized through transparency and accountability. Read More

The Tech Takeover of Advertising in One Chart

The Tech Takeover of Advertising in One Chart

The Tech Takeover of Advertising in One Chart

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Both Alphabet and Facebook have carefully worked at crafting their public images. Most people see these companies as forward-looking tech companies that are shaping our future through high-flying initiatives like Google X or Oculus VR. They put money into big moonshots that could potentially change the world, and their actions are closely followed by people in and outside of the technology sector. But, despite these other initiatives and some diligent messaging, make no mistake – both Alphabet and Facebook are media companies that get their money from one source. Advertising makes up the vast majority of their business, and they’ve both become very good at it.

True Ad Dominance

Earlier this year, we put together a chart that broke down the revenues of the large tech companies: Revenue of Facebook/Google Facebook
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Snap’s earnings this week will once again test its place in the advertising universe

 Snap will report its second earnings report this week, which will once again look to answer the question: is there room on the advertising spectrum for Snap? The answer during its last earnings report (its first as a public company) was a resounding to be determined. The company’s stock has been hammered in the past several months falling well below its IPO price, which is not great… Read More

What Happens in an Internet Minute in 2017?

Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once. This kind of scale is almost impossible to grasp. Here’s one attempt to put it in perspective: imagine Yankee Stadium’s seats packed with 50,000 people, and multiply this by a factor of 40,000. That’s about how many different people log into Facebook every month worldwide.

A Smaller Window

The Yankee Stadium analogy sort of helps, but it’s still very hard to picture. The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures. Instead, let’s drill down to just what happens in just one internet minute: Internet Minute in 2017 Created each year by Lori Lewis and Chadd
Internet size
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Chart: Ranking the World’s Most Valuable Brands

Chart: Ranking the World's Most Valuable Brands

Chart: Ranking the World’s Most Valuable Brands

In just 10 years, tech brands have taken over the list

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Tech has already conquered the stock market and the realm of digital advertising. Now the technology sector also has a strangle hold on another measure: the value of consumer brands.
Global RankBrandBrand Value 2017
#1Google$245.6 billion
#2Apple$234.7 billion
#3Microsoft$143.2 billion
#4Amazon$139.3 billion
#5Facebook$129.8 billion
The massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade. In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.

What is Brand Value, Anyways?

This data on the most valuable brands comes from the BrandZ Top 100
A Close Look at the Top 100 Brands
Cumulative Value
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Facebook’s Messenger ads are bad and must be destroyed

 When Facebook removed messages from the main app, I swore that I would never download Messenger. That’s been a pretty easy promise to keep, especially since they introduced the idea of huge ads that take up half your screen while you try to use the service. Today Facebook redesigned them as part of a larger rollout — but fixed none of the reasons these ads are bad and should be… Read More

Google unveils Advr, an experimental Area 120 project for advertising in VR

 Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a cube-like ad format which allows video ads to run in a 3D/VR environment. Area 120 was launched… Read More

Time Warner will spend $100M on Snapchat original shows and ads

 Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that the deal is valued at about $100M spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will… Read More

Google brings expanded AMP support to search and display ads

 When Google launched its AMP project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Google is now using the AMP technologies to speed up some of its core money-making services. Read More

Twitter is giving brands a new way to promote their chatbots

 Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to promote ads designed to pull consumers into personalized experiences within Direct Messaging  – including interactions with chatbots. For example, one brand is running a bot that can help you with a cocktail… Read More

Quora just launched a self-serve ad platform

 While Quora has been around for almost seven years, it’s been a little slow when it comes to monetization through advertising. The question-and-answer site first launched ads last year in April 2016, but since then it’s only existed in closed beta to pre-approved advertising partners like Mulesoft and Shopify. Until now. The startup just announced that it’s opening its… Read More

Snapchat rolls out a trio of new ad products using its lenses and geofilters

 In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lenses, and Smart Geofilters – representing the largest update to its Sponsored Creative… Read More

Chart: Here’s How 5 Tech Giants Make Their Billions

Chart: How 5 Tech Giants Make Their Billions

The Revenue Streams of the Five Largest Tech Companies

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Last year, we published a chart showing that tech companies have displaced traditional blue chip companies like Exxon Mobil and Walmart as the most valuable companies in the world. Here are the latest market valuations for those same five companies:
RankCompanyMarket Cap (Billions, as of May 11, 2017)Primary Revenue Driver
#1Apple$804Hardware
#2Alphabet$651Advertising
#3Microsoft$536Software
#4Amazon$455Online Retail
#5Facebook$434Advertising
TOTAL$2,880
Together, they are worth $2.9 trillion in market capitalization – and they combined in FY2016 for revenues of $555 billion with a $94 billion bottom line.

Bringing Home the Bacon?

Despite all being at the top of the stock market food chain, the companies are at very different stages. In 2016,
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