Apple’s COO Jeff Williams exuberantly proclaimed Apple’s Watch was the first to get FDA clearance as an over-the-counter electrocardiogram (EKG) reader during the special event at Apple headquarters on Wednesday. While Apple loves to be first to things, that statement is false.
AliveCor has held the title of first since late last year for its KardiaMobile device, a $100 stick-like metal unit you attach to the back of a smartphone. Ironically, it also received FDA clearance for the Kardiaband, an ECG reader designed to integrate with the Apple Watch and sold at Apple stores and just this week, the FDA gave the go ahead for AliveCor’s technology to screen for blood diseases, sans blood test.
However, the Apple Watch could be the first to matter to a wider range of consumers. For one, Apple holds a firm 17 percent of the world’s wearables market, with an estimated shipment volume of
Turns out those rumors that Beats wouldn’t have anything to show off during today’s big Apple event weren’t 100-percent true. Granted, there was no mention of the headphone maker during the event itself. Instead, the company sent out a bit of an also-ran press release as things were still unfolding here in Cupertino.
The big reason the brand got no love during today’s event: these aren’t new products, really. Rather, they’re color updates to two of Beats’ existing lines. In fact, the new shades were designed to match Apple’s new hardware. Fittingly, the headphones are priced to match their corresponding handsets.
The $300 over ear Beats Solo 3 Wireless now come in Satin Gold and Satin Silver to match the new colors for the iPhone XS/XS Max, while the $60 urBeats3 earphones are available in Yellow, Blue, and Coral to match the cheaper iPhone XR.
Apple always drops a few whoppers at its events, and the iPhone XS announcement today was no exception. And nowhere were they more blatant than in the introduction of the devices’ “new” camera features. No one doubts that iPhones take great pictures, so why bother lying about it? My guess is they can’t help themselves.
To be clear, I have no doubt they made some great updates to make a good camera better. But whatever those improvements are, they were overshadowed today by the breathless hype that was frequently questionable and occasionally just plain wrong. Now, to fill this article out I had to get a bit pedantic, but honestly, some of these are pretty egregious.
“The world’s most popular camera”
There are a lot of iPhones out there, to be sure. But defining the iPhone as some sort of decade-long continuous camera, which Apple seems to be doing, is
I’m sure somewhere out there, there’s someone who wants nothing more in this world than a circular Apple Watch. That person, I’m sad to report, was once again disappointed with the outcome of yet another Apple event. Circle-sporting invites and office buildings aside, the squircle works well for Apple, so it’s sticking around for the time being.
In fact, that was a bit of a broader theme with today’s announcements — most of the updated Apple brand magic is happening under the hood here. That said, there is one key distinction from an aesthetic standpoint this time around: the logical extension of Apple’s ongoing war against bezels.
The display is 30 percent larger than the one on the Series 3, by Apple’s count. The new watch isn’t “edge to edge” as some early leaks put it, but the bezel size has shrunk considerably. Here’s a side by side image, courtesy
Today was Apple’s big hardware event and the trillion dollar company had quite a lot to share about the future of some of its most profitable product lines.
While Apple boasted how its products had been completely redesigned and re-engineered, in reality, what was most notable about today’s Apple event is how Apple is choosing to design within the bounds of its past releases.
The new class of flagship iPhones, the XS and XS Max made hardware upgrades focused on durability and performance with a new chipset and not too much else. The first hardware design update in years for the Apple Watch update equated to a larger, rounded corner display and updates to the biometric sensors.
There were also a couple surprises though, here’s what we saw today:
iPhone XS and XS Max
Apple’s latest and greatest iPhone didn’t reinvent the wheel after last year’s major
Apple would have you believe that it’s not beholden to such trivial things as the market — roadmaps are long and the company’s always done its own thing. But the XR feels like as much a response to the first iPhone X than anything.
Last year’s flagship iPhone broke the $1,000 seal for the company. It was bound to happen, and certainly premium competitors like Samsung were racing in that direction with equal or greater speed. And while the $1,000 flagship is just a fact of life for early adopters, total sales numbers appear to have not hit the same heights as some predecessors.
The fact that the phone costs more on a per unit basis offset that, but moving to an all-premium product portfolio for a broad swath of the company’s user base. That’s where the XR comes in. Flashed onstage above in big, bright colors, I couldn’t help
The most remarkable thing about the iPhone XS Max is that it doesn’t feel huge. It’s all relative, of course. And surely Apple’s old guard would have scoffed at the notion of a 6.5-inch display. But time marches on. Seasons change and so do minds. Temperatures increase, superhero movies pile up and screen sizes increase, unabated.
Much of the perception no doubt comes from the rest of the industry pushing the limits of human hands and pants pockets. I’ve been carrying around the Note 9 of late — and before that, the iPhone 8 Plus. The XS Max feels roughly the size of the latter, which is pretty remarkable given that the Plus sported a 5.5 inch display.
XS is the normal one. XR is the cheap one. XS Max is the big one. That’s a good start to understanding Apple’s confusing naming scheme for its new line of iPhones. Apparently jealous of Android’s fragmentation, Apple decided it needed three different models, three different storage sizes, and nine different colors.
You can think of the XS as the updated iPhone X, the Max as the new Plus, and the XR as a revival of the great-for-kids budget iPhone SE. Here’s a comparison of their features, prices, options, and release dates.
The iPhone XS – Standard, Smaller, Sooner
Apple’s new flagship phone is the iPhone XS. If you want the best Apple has to offer that will still fit in your pocket, this is the one for you. It’s got a 5.8-inch diagonal OLED “Super Retina” HDR screen with 458 pixels per inch, which is actually taller
Apple kicked off its hardware event today with a charming little video that did double promo duty, both introducing the event in a lighthearted way and giving a quick curated tour of the company’s new “spaceship” headquarters. We don’t always post Apple advertisements here at TechCrunch, but when we do, it’s because they actually show off something new. Well, kind of new, anyway. It’s nice to see it all in motion.
A low aerial shot brings us into the scene, the top floor of the spaceship’s exterior, and as the opening strains of the “Mission: Impossible” theme start up, we see our protagonist (Alison, we find out later) blast out of a conference room.
A couple of things to note here: the top floor (4, by the way) is filled with outward-facing rooms, surely of various sizes and functions, but the outermost ring, right next to the windows, is where
Apple today introduced a set of new Apple Watch bands to accompany the Apple Watch Series 4, announced this morning at the company’s hardware event in Cupertino. The bands, which will debut this fall with the Series 4 devices, will also fit older generation watches, Apple says. They include new collections designed for Apple Watch Nike+ as well as the Apple Watch Hermès Series 4 edition, which combines handcrafted leather bands and exclusive watch faces.
In the Nike+ lineup, Apple will add new band colors to match the updated Nike watch faces. This collection will include a Pure Platinum/Black Sport Band and a Summit White Sport Loop with reflective yarn.
The Hermès collection, meanwhile, will introduce color-blocked bands to match watch faces that shift from one color to the next with the passage of the minute hand.
Among the new bands are the Indigo/Craie/Orange Swift Leather Double Tour and the
Apple just announced the latest iPhone and Apple Watch and these are the first promo videos for the devices. As usual, Jony Ive, Apple’s Chief Design Officer, narrates the videos as the camera pans over the different features and aspects of the new products.
MacOS Mojave, the next major update to Apple’s desktop operating system, will officially launch on September 24, the company announced today.
Unsurprisingly, Apple’s September event today was all about the new iPhone and iOS. But the company also found time to talk a bit about its desktop operating system, too.
Mojave, which has been in beta for a while now, features a new dark mode, something users have been requesting for a very long time, stacks for keeping your desktop uncluttered, an updated Finder that lets you perform more actions without having to open another app, a new screenshot app and support for FaceTime calls with up to 32 people.
Even if you don’t plan on buying a new iPhone, you’ll be able to get a bunch of new features next week. Apple plans on releasing iOS 12, the next major version of iOS, on Tuesday, September 17th.
As always, iOS 12 will be available as a free download. If your iPhone or iPad runs iOS 11, you’ll be able to update to iOS 12 as Apple plans to keep supporting all existing iOS 11 devices.
Here’s a quick rundown of what’s new in iOS 12. The main feature of iOS 12 is a performance improvement, especially for older devices. If you have an iPhone 6 or an iPad Air for instance, you should see a big improvement when it comes to launching apps, triggering the camera and entering text.
The other big theme of the year is new features to help you spend less time using your phone. There’s
Apple just unveiled brand new phones. The iPhone Xs and Xs Max are the two new flagship devices, replacing the iPhone X. The iPhone Xr is replacing the iPhone 8 and iPhone 8 Plus with Face ID and an edge-to-edge design.
And maybe you were waiting for this press conference to buy a new smartphone. So here’s a quick rundown of how much you’re going to pay for those devices.
The iPhone Xs is are available with 64GB, 256GB or 512GB of storage for $999, $1,149 or $1,349. You need to add $100 on top of that for the iPhone Xs Max with a bigger display ($1,099, $1,249 or $1,449). There are three different colors — silver, gold and space gray.
The iPhone Xr replaces the iPhone 8 and iPhone 8 Plus. It will start at $749 for 64GB, with 128GB and 256GB also available for $799 and $899. There
Apple just announced a new budget iPhone to along with the iPhone Xs. It brings many of the goodies found on the new and expensive iPhone XR but for less and it’s available in a variety of colors.
The iPhone XR and XR are similar but there are key differences. Though they’re similar in design, the iPhone Xs has a more advanced camera setup and a better OLED screen. Likewise, the iPhone XR is available in different colors but only comes in aluminum. The iPhone Xs is made out of stainless steel.
This phone replaces the iPhone 8 as the least expensive iPhone available. Like the iPhone Xs and the iPhone X before it, the XR is a full-screen phone minus a notch at the top that houses the phone’s camera and FaceID sensors. Long live the Home Button. It’s no longer available on any iPhone model.
The screen is
There are many reasons why dual-SIM capabilities make sense. And that’s why many Android smartphones let you insert two SIM cards. Apple is entering the world of dual-SIM capabilities with a physical SIM tray and an eSIM for most of the world, and two physical SIM cards in China.
You won’t be able to buy a second SIM card at the airport and put it in the phone. Instead, just like on the iPad, you’ll have to subscribe to a plan using your iPhone. Few telecom companies support eSIM just yet. Apple showed the logos of Verizon, T-Mobile, AT&T, Bell, EE, Vodafone, Airtel, Deutsche Telekom, Truphone, GigSky and Jio.
Let’s hope that this move is going to convince more telecom carriers to switch to eSIM. Being able to sign into your mobile plan just like you would sign into your Spotify account sounds like a dream.
If you use two
Unsurprisingly, Apple today announced its newest generation of iPhones. And with that, it also announced its new chips: the A12 Bionic.
What makes the A12 Bionic stand out is that it’s built using a 7nm process. While it’s hard to compare these numbers given that every chip manufacturer seems to have its own way of measuring them, 7nm is very much the state of the art. Indeed, Apple claims this is the industry’s first 7nm chip. It features a total of 6.96 billion transistors.
“What the team has done is truly, truly a breakthrough,” Phil Schiller, Apple’s SVP of Worldwide Marketing, said in today’s keynote. “The A12 bionic is the industry’s first 7nm chip.”
The A12 Bionic, which was designed by Apple, features a 6-core CPU and a 4-Core GPU, as well as Apple’s Neural Engine for running machine learning workloads. What’s interesting here is that the chip
Another year, another set of brand spankin’ new iPhones. But this year, little has been left to the imagination as leaks have continued to spring up over the course of the past few months.
Today, however, the new iPhone becomes official. Apple has introduced a new models of the premium iPhone, the iPhone XS, which comes in three finishes, gold, silver and space grey.
So let’s take a look at the details.
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