Walmart is working with Eko to create interactive content

Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures.

The best example of the interactivity that Eko enables is probably “That Moment When,” a comedy web series that the startup created last year in partnership with Sony. In a series of short videos, you take on the role of Jill, a young-ish woman struggling to get her life together — the viewer decides what Jill says and also plays mini-games to help her achieve her goals. According to the announcement, W*E content will include a variety of formats like cooking shows and interactive toy catalogues. Eko CEO Yoni Bloch said they aren’t announcing any specific shows yet, but they will be “free and distributed everywhere,” and will be united by an aim to make the viewer “be the hero, be a part of the decision-making in the story.”
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Eko’s ‘That Moment When’ is an interactive comedy series all about social awkwardness

That Moment When A new video series called That Moment When is pretty much my kryptonite. And I mean that as a compliment. See, I’m the kind of person who has to watch shows like The Office with my hands over my eyes. Violence? Gore? Monsters? All fine. But introduce any embarrassment or social discomfort, and suddenly I’m cringing. That Moment When has plenty of discomfort, and it doubles down… Read More