Apple releases new iPhone ad focused on the ‘Memories’ feature

 I don’t have children so I don’t think the “Memories” feature is as powerful as it could be for me. Apple knows this well, that’s why its newest ad features memories of a real Spanish family with their two children growing up. Like previous Apple ads, the company has taken a cinematic approach with a lot of ambiance shots. In the video, you can see a meticulous… Read More

Apple AirPods will soon automatically connect to Apple TVs

 The next version of the Apple TV automatically adds AirPods to the available speakers. According to reports, Apple is making the process as easy as possible. Clearly someone on the Apple TV team shares Doug’s late night Wheel of Fortune viewing habit. This function makes sense. Sometimes you want to watch Veep but your partner cannot stand Jonah. Pop on the show, select your AirPods… Read More

iOS 11 stops apps like Uber and Waze from accessing user location data at all times

 Apple put a heavy focus on improving iOS at its WWDC this week with introductions such as file management, more visible iMessage features, QR code scanning and more, but there are a number of notable features in iOS 11 that weren’t explicitly announced. One of those, which will be well-received by many, is a tweak to security settings that allows users to restrict the use of their… Read More