Mobile gaming is having a moment, and Apple has the reins

It’s moved beyond tradition and into the realm of meme that Apple manages to dominate the news cycle around major industry events all while not actually participating in said events. CES rolls around and every story is about HomeKit or its competitors, another tech giant has a conference and the news is that Apple updated some random subsystem of its ever-larger ecosystem of devices and software .

This is, undoubtedly planned by Apple in many instances. And why not? Why shouldn’t it own the cycle when it can, it’s only strategically sound.

This week, the 2018 Game Developer’s Conference is going on and there’s a bunch of news coverage about various aspects of the show. There are all of the pre-written embargo bits about big titles and high-profile indies, there are the trend pieces and, of course, there’s the traditional ennui-laden ‘who is this event even for’ post that accompanies any

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