Shipt, the Birmingham, Ala.-based online grocery delivery marketplace, has raised another $40 million in its quest to rise above its southeastern roots to become the dominant grocery delivery brand in the U.S. From its home southeast, Shipt is challenging companies like Instacart, Amazon, and Google with a strategy that had, to date, ignored many of the biggest coastal cities in the U.S.… Read More
So you want to self-publish your book? You’re in good company. Plenty of authors have gone ahead of you, working to prove that high-quality books can hold their own in the marketplace without the support of a traditional publisher. Amazon, of course, has changed the entire publishing landscape, but authors have been… Read more...
We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers. At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More
As the web becomes an ever more crowded landscape of things battling for your attention, we’re seeing an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to do just that. Today, Yieldify, a London-based company that builds tools tools to increase conversions on sites and… Read More
Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite today that are designed to help users to deliver better, faster and more personal experiences. If you think you’ve heard this before, it’s because Oracle joins its customer experience competitors in offering a similar set of capabilities complete with underlying artificial… Read More
Physical tracking in shops has been a global trend since at least 2013. Using a cell phone’s location data and video monitoring retailers have been tracking customers’ movements through stores in an effort to regain some of the ground lost to the online retail experience. At least, that’s the argument from stores. And now fast food restaurants are picking up the rallying… Read More