Find your red-eyed fans

 I’ve been thinking about token sale marketing lately mostly because it’s been so bad. I’ve gotten hundreds of emails asking me to be an ICO advisor or evangelist or influencer primarily because the ICO marketing techniques come to us straight out of the spammiest corners of affiliate marketing. I’ve gotten emails from founders who have been promised “posts on… Read More

Macy’s credit card processors stop working on Black Friday

 It’s one of the biggest shopping days of the year, but retail giant Macy’s can’t get its credit card processors to work. Customers have been waiting in lines across the United States to buy discounted items, only to find out that the machines won’t take credit cards or gift cards. Some Bloomingdale’s stores, which are owned by Macy’s, may have also been… Read More

Alibaba invests $2.9B in hypermarket operator Sun Art to continue its offline retail push

 Alibaba is continuing its expansion into offline retail after the Chinese e-commerce giant bought up more than one-third of one of Chinese most prolific operators of hypermarket stores. The firm announced today it has spent HK$22.4 billion (around US$2.88 billion) to acquire of 36.16 percent in Sun Art Retail Group, a Hong Kong-listed business that operates 446 hypermarkets across 224… Read More

The Influence of Instagram

The digital advertising landscape has changed dramatically over the past decade. Social media platforms are now some of the most heavily trafficked places on the internet, and sharing hubs such as Instagram are increasingly becoming a cultural touchpoint for millions of people around the world.

Tapping into Instagram Influence

Instagram is closing in on a billion monthly active users, and with such a massive audience, social influencers (i.e. people with large, engaged audiences) are raking in the dough from paid brand endorsements. Today’s infographic, from XCart, walks us through the multi-billion dollar phenomenon known as influencer marketing.

The Influence of Instagram

Chasing Attention Spans

It’s estimated that 65% of adults in the U.S. use social networks – a figure that spikes to an astonishing 90% for young adults. Social media has become a fixture in our everyday lives and where attention spans wander, advertising is sure to follow. And follow it
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The World’s Fastest Growing Brands in 2017, by Value

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. In a modern business era of near-constant disruption, which brands are winning the hearts of consumers the fastest? Today’s charts look at the brands that are trending upwards. See below for the brands that have gained the most in brand value since last year, as assessed by BrandZ in their report on the world’s 100 most valuable brands.

Onwards and Upwards for Tech

As many big name brands try to find their footing in today’s fast-paced consumer environment, it’s not surprising to see up-and-coming tech brands skyrocketing in value. Biggest Movers in Tech In line with growing revenues, tech brands like Amazon, Facebook, and Netflix are also flying high with their brands. Amazon, for example, had its brand value soar 41% since last year to make it the fourth most valuable brand in the world at $139 billion. Chinese tech companies
Biggest Movers in Tech
Biggest Movers in Tech
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ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers

 The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not data scientists nor engineers take advantage of these kinds of tools. In the latest development, a startup called ActionIQ — a marketing activation platform that gives marketers better… Read More

Unboxing Stitchfix’s S-1

 When Zuiily went public in 2013, it sparked a resurgence of interest in an otherwise lagging e-commerce market. Quickly trading up to reach an $8B market cap — valuing the company at over 10 times revenues — Zulily became the poster child of the flash sales boom. Over the ensuing months and years, concepts such as curated commerce, conversational commerce, flash sales,… Read More

Bozoma Saint John to talk about transforming Uber at Disrupt SF

 Uber has lately been in the news for all the wrong reasons. But the hiring of Bozoma Saint John as the company’s first-ever chief brand officer in June was a breath of fresh air. At TechCrunch Disrupt San Francisco 2017, I’m going to sit down with Saint John to discuss what it’s going to take for her, and some of Uber’s other new hires, to turn around the company.… Read More

Bozoma Saint John to talk about transforming Uber at Disrupt SF

 Uber has lately been in the news for all the wrong reasons. But the hiring of Bozoma Saint John as the company’s first-ever chief brand officer in June was a breath of fresh air. At TechCrunch Disrupt San Francisco 2017, I’m going to sit down with Saint John to discuss what it’s going to take for her, and some of Uber’s other new hires, to turn around the company.… Read More

What Happens in an Internet Minute in 2017?

Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once. This kind of scale is almost impossible to grasp. Here’s one attempt to put it in perspective: imagine Yankee Stadium’s seats packed with 50,000 people, and multiply this by a factor of 40,000. That’s about how many different people log into Facebook every month worldwide.

A Smaller Window

The Yankee Stadium analogy sort of helps, but it’s still very hard to picture. The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures. Instead, let’s drill down to just what happens in just one internet minute: Internet Minute in 2017 Created each year by Lori Lewis and Chadd
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Chart: Ranking the World’s Most Valuable Brands

Chart: Ranking the World's Most Valuable Brands

Chart: Ranking the World’s Most Valuable Brands

In just 10 years, tech brands have taken over the list

The Chart of the Week is a weekly Visual Capitalist feature on Fridays. Tech has already conquered the stock market and the realm of digital advertising. Now the technology sector also has a strangle hold on another measure: the value of consumer brands.
Global RankBrandBrand Value 2017
#1Google$245.6 billion
#2Apple$234.7 billion
#3Microsoft$143.2 billion
#4Amazon$139.3 billion
#5Facebook$129.8 billion
The massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade. In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.

What is Brand Value, Anyways?

This data on the most valuable brands comes from the BrandZ Top 100
A Close Look at the Top 100 Brands
Cumulative Value
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Jeremy Bloom’s Integrate raises $8 million for marketing software

 You may know Jeremy Bloom from his days as an Olympian on the U.S. ski team or from when he was a professional football player. These days, he's busy running an enterprise software startup for marketers. With clients like Salesforce and Dell, Phoenix-based Integrate has raised $8 million in funding from Iron Gate Capital and existing investors, including Foundry Group, Comcast Ventures… Read More

Jeremy Bloom’s Integrate raises $8 million for marketing software

 You may know Jeremy Bloom from his days as an Olympian on the U.S. ski team or from when he was a professional football player. These days, he's busy running an enterprise software startup for marketers. With clients like Salesforce and Dell, Phoenix-based Integrate has raised $8 million in funding from Iron Gate Capital and existing investors, including Foundry Group, Comcast Ventures… Read More