RankScience closes $1.8M seed — and now only wants to replace human SEO staff if you don’t have any


This post is by Natasha Lomas from TechCrunch


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A couple of years ago YC-backed RankScience, which offers AI-enhanced SEO split-testing, put a few SEO experts’ noses out of joint when the fledgling startup brashly talked about replacing human expertise with automation.

Two years on its pitch has mellowed, with the team saying their self-service platform is “augmenting human SEO ability rather than replacing them”.

The startup has also — finally — closed a seed round, announcing $1.8M led by Initialized Capital, along with Adam D’Angelo, Michael Seibel, BoxGroup, Liquid2 Ventures, FundersClub, and Jenny 8 Lee participating.

The new roster of investors join a list of prior backers that includes Y Combinator, 500 Startups, Christina Cacioppo, and Jack Groetzinger.

So what took them so long? Founder Ryan Bednar tells TechCrunch they wanted to take their time with the seed, rather than raise more money than they needed — a position that was possible thanks to already being

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Google’s updated Search Console gives you more detailed search performance and indexing data


This post is by Frederic Lardinois from TechCrunch


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 Google is launching an update to its search console for webmasters today that, among other things, brings redesigned search performance and index coverage data to the service. In addition, the console now also features more detailed data about the errors that a site’s AMP pages and job listings may be throwing (and how to fix them). The company had been testing these updates in beta over… Read More

Adthena brings its AI-driven search tools to the U.S.


This post is by Anthony Ha from TechCrunch


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 There’s no shortage of companies — both legitimate businesses and the seemingly endless supply of spammers who’ve found my email address — promising to improve your performance in online search.
But founder and CEO Ian O’Rourke said Adthena is doing something different, because it uses artificial intelligence and machine learning to create what it calls a… Read More

RankScience wants to replace your SEO staff


This post is by Natasha Lomas from TechCrunch


Click here to view on the original site: Original Post




Google Search The dark art of search engine optimization could be next in line for software-powered automation — potentially putting hundreds of thousands of ‘SEO consultants’ out of a job. At least that’s the scenario sketched by RankScience, a YC-backed startup just graduating from accelerator’s winter 2017 program… Read More

Conductor’s new mobile app helps businesses understand what customers are searching for


This post is by Anthony Ha from TechCrunch


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Conductor mobile app Conductor is launching a new mobile app that co-founder and CEO Seth Besmertnik described as a way to get quick access to “the voice of the customer.” The New York-based company started with a focus on search engine optimization before broadening to offer a broader range of marketing tools. Now, Besmertnik said, “The core of what we do is understand your customers and… Read More

ScribbleLive acquires SEO company LinkDex


This post is by Anthony Ha from TechCrunch


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Linkdex Content marketing company ScribbleLive announced today that it has acquired Linkdex. In a blog post, ScribbleLive’s Geoffrey Gualano said the deal will combine his company’s content marketing platform with Linkdex’s capabilities in search engine optimization: This acquisition streamlines content marketing and SEO software to empower an all-in-one marketing platform.… Read More

Botify is an SEO crawler that helps your website optimize for Googlebot


This post is by Fitz Tepper from TechCrunch


Click here to view on the original site: Original Post




tcdisrupt_NY16-9425 Most businesses live or die on Google search rankings. If you can’t crack the top few results, it’s almost impossible to consistently drive organic traffic to your site. But how does Google decide which sites appear at the top of the results list? It uses Googlebot, a proprietary automated software script to “crawl” every website on the Internet and create an index… Read More

The 100 Most Expensive Keywords on Google


This post is by Jeff Desjardins from Technology – Visual Capitalist


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The 100 Most Expensive Keywords on Google

The 100 Most Expensive Keywords on Google

What do lawyers do with all of those legal fees that they generate?

Apparently, they throw it at cost-per-click advertising on Google AdWords.

According to today’s infographic on the 100 most expensive keywords on Google by WebpageFX, search phrases related to legal services make up the vast majority of the rankings with 78 of 100 search phrases.

Why Lawyers?

The average cost across all industries for CPC advertising was $1.58 per click in 2015.

However, Google has has billions of available keywords, and the cost for specific keywords can range dramatically based on a number of factors. Some phrases are worth pennies, while others can cost hundreds of dollars. It all depends on the relevance and the potential revenue that can be generated off of a particular search phrase.

Many law firms are willing to pay in the higher end of that

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Machine learning enters the SEO world


This post is by Mike Templeman, Foxtail Marketing from VentureBeat


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robot keyboard


For years, the search engine optimization industry has been dominated by Google’s algorithm update. Each time marketers would hear a term like Panda, Pigeon or “Mobilegeddon“, they knew exactly what it meant: a thorough audit of their current website along with a number of improvements necessary to prevent a precarious drop in ranking.

But increasingly, a sentiment is starting to grow that we’re entering a brave new world in SEO, one that may lead to search engine optimization in which the modus operandi looks nothing like it has before. Machine learning has entered the field, and it comes with the potential to overhaul everything we know about the importance of algorithm updates to SEO.

Machine Learning? As in, Robots Who Are Taking Over?

Well, yes and no. Machine learning, as you might be able to infer from the term, refers to the science of getting computers to act without being

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Google sues SEO company over robocallers that claimed affiliation with Google


This post is by Paul Sawers from VentureBeat


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New Google Logo: 2015


Google has revealed it’s suing a search engine optimization (SEO) company for making so-called “robocalls” that claim affiliation with the search engine giant.

Robocalls are no doubt familiar to many people, and normally constitute an automated call that broadcasts a pre-recorded message on behalf of a company. It’s a cheap, easy way to market at-scale, without spending lots of money on, you know, human sales people. And Google says it’s a problem that has blighted its company for a long time.

“Robocallers have targeted Google users for many years, ” explained Brad Wetherall, Google My Business operations manager, in a blog post yesterday. “Callers commonly bombard recipients — usually small business owners or individuals — with misleading offers and promotions for improving Google Search and AdWords rankings, or to improve their Google My Business profile.”

The company says that it has received “hundreds” of complaints this year alone, from

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B2C marketing cloud Emarsys takes on $33M Series A, primed for rapid expansion


This post is by Jon Cifuentes from VentureBeat


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cloud computing


Emarsys, an all-in-one marketing ‘cloud’ for predictive marketing, personalization, analytics, and marketing automation today is announcing a $33 million equity investment from San Francisco-based Vector Capital. Emarsys has more than 500 employees serving more than 1,300 clients in 140 countries from 16 global offices. The funding will be used to further develop the platform and for a full operational build out of teams in the U.S. and Latin America. It’s the first investment in the company’s 15 year history.

Emarsys, under CEO Hagai Hartman, has grown 10x over the past five years without a VC investment, a “rare accomplishment in SaaS” according to Matt Blodgett, Managing Director at Vector Capital.

So why the big round now, so late in the company’s history? By studying marketing technology, we’re able to point to a few clear market conditions that show why marketing tech is such a hot opportunity

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The Biggest Digital Marketing Mistakes Entrepreneurs Make


This post is by Stephen Moyers from ReadWrite


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Guest author Stephen Moyers is the Web marketing manager at SPINX Digital Agency, a designer and a blogger who writes about Web design, and online and social marketing. 

The success of digital marketing depends on a number of factors: understanding your marketing history, knowing what’s being said about your brand, and meeting the needs of your consumers in a valuable way.

Unfortunately, with all those factors, nascent entrepreneurs often make mistakes that hinder early growth. These can range from failing to plan effectively or measure results, to overlooking the entire mobile category. But that’s not all. 

See also: 10 Areas Where Startups Will Be Spending More In 2015

Here’s a look at a few of the biggest blunders to avoid.

Failing To Understand Your Audience

The gap that a product or service fills is just the beginning. Marketing requires an in-depth understanding of your consumers’ traits and

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Analyze this: mobile, adtech, and big data analytics vendors fail to engage marketers


This post is by Scott Valentine from VentureBeat


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analytics


With more than 2,000 marketing technologies and growing on the market, it should come as no surprise that there are often gaps between the solutions vendors offer and the marketer’s ability to use them. The problems are pretty classic.

First, most marketers focus primarily on data that they can see and count, like conversion tracking for AdWords. That misses a huge opportunity on more important areas, such as customer journey tracking, which relies heavily on mobile.

primary objectives

Second, platform-based analytics, like Facebook Insights, evolve and change quickly. This means that as quickly as some third party tools can be implemented and put to use, their value for marketers is already marginalized.

Finally, the marketing tech universe suffers from systemic, crippling fragmentation of both data and tools. Cloud-based solutions are a bridge to a better world, but it’s still early days, and uptake and proven ROI has been slow in many verticals,

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The future of SEO: Apple vs. Google


This post is by Ethan Smith, Yummly from VentureBeat


Click here to view on the original site: Original Post




mobile search


Over the past few years, many top startups have elected to go mobile first and build app only experiences. While some have had success, mobile first companies such as Uber and Hotel Tonight have missed out on the large opportunity of SEO. Soon, pages within an app will be as easy to search for as pages on a website, and mobile-only companies will be able to compete directly with websites via search. SEO is about to see the most dramatic change in over a decade.

Google has introduced several changes over the years to improve search quality, including Panda and Penguin, and many have claimed that old school SEO tactics are dead. However, by and large, successful SEO tactics remain largely unchanged. Tactics range from building algorithms to writing thousands of articles to creating tens of millions of pages to paying people to link to your website. New search

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