Color rolls out a test to try to search for hereditary risk for heart conditions like arrhythmia

Color is looking to add a new test to its line of genetic testing, this time focusing on hereditary factors that may affect a person’s chance for being prone to cardiovascular complications like arrhythmia and cardiomyopathy. Called the heart health test, Color’s new test looks to isolate the genes that can be partially responsible for heart-related conditions that may have a hereditary component. Color says the test analyzes 30 genes that contribute to the structure and rhythm of a healthy heart to determine if there may be any hereditary factors that could lead to heart complications down the line. VP of clinical operations Scott Topper acknowledged that hereditary factors certainly aren’t the only factors that might play into cardiovascular complications like arrhythmia, but there has been enough research to show that the potential hereditary genetic components that lead to those conditions is impactful enough to warrant building a test for
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The Podcast App aims to be the simplest way to listen to podcasts

While it sometimes feels like everyone has a podcast nowadays, the truth is that most Americans still don’t listen to podcasts regularly. The Y Combinator-backed team behind The Podcast App is planning to change that. And yes, that’s the app’s real name. Co-founder and CEO Martín Siniawski said that no one else claimed it first. Siniawski argued that most existing podcast apps were built years ago, “when it was a really different medium.” They’re designed for people who already understand what a podcast is, already know which podcasts they’re looking for and already understand what it means to subscribe. In contrast, Siniawski said The Podcast App is designed to be “extremely fast, extremely easy and extremely reliable and stable.” How easy? Well, the website boasts that it’s “so simple even your grandma could use it.” “We’ve invested heavily on making sure that we can onboard people
The Podcast App
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Marijuana soda startup California Dreamin’ wants to replace booze

“Enjoy a light, social high” says the funky bottle of California Dreamin’ cannabis -infused sparkling pomegranate juice. Launching today at Y Combinator Demo Day, California Dreamin’ is serving up an alcohol alternative that still gets you lit, but without the same hangover or health issues. Each bottle contains 10 milligrams of THC — an industry standard dose of the psychoactive chemical in marijuana. The company only uses sativa, the more energizing, euphoric type of pot, compared to the more body relaxing Indica variety. That’s compared to some competing marijuana beverages with as much as 100mg — enough that a single sip will get you high and bottle will lay out all but the hardiest stoners. “We want it to be a light, head high feel” says Seven Cities Beverage Company aka California Dreamin’ co-founder Amy Ludlum. “We don’t want to give anyone couch lock. We want it to be social.
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British startup says that “a new tier 1 global institutional investor” has made an important investment commitment in the furniture company. This mysterious investor is willing to lead a new $56 million round (£40 million) with existing investors Partech Ventures, Level Equity and Eight Roads Ventures also participating. It sounds like the funding round isn’t finished just yet, so could end up raising more than that. More interestingly, the company has shared some details about its balance sheet. In 2017, the company has been profitable in the U.K., France, Belgium, the Netherlands and Luxembourg. And if you take into account the entire company in all countries where it operates, is currently cashflow positive. In 2017, the company has generated a net revenue of $178 million (£127 million), which represents a 40 percent increase compared to 2016. So it sounds like
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HQ Trivia had a weird night

HQ Trivia was removed from the App Store following a controversial ending to a $25K game on Sunday night, according to Business Insider. HQ has introduced a new high-stakes version of the game where one winner takes home a larger prize. However, on Sunday night, no one won the $25K. The company posted on its Twitter account that moderators kick players who break the company’s TOS.

HQ would not be specific about what rules were broken, but BI reports that Twitter users had suggested it was due to jailbroken iPhones, which could be running software that gives users a leg up in the trivia competition. For those who missed the game last night, two players remained for

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Desktop Metal gets another $65 million in a round led by Ford

Desktop Metal has had no issues raising interest (or funding) in the manufacturing world. The metal 3D printing company announced today that it’s score another $65 million in backing, bringing its total to $277 million. This latest round was led by Ford, and also includes addition money from previous backer, Future Fund. 

Ford’s interest in company that 3D prints metal is pretty clear, of course, and the automotive giant is taking things a step further by adding its Chief Technology Officer Ken Washington to Desktop Metal’s Board of Directors.

The tech isn’t quite ready to start printing out cars on Ford’s production line just yet, but the companies told CNBC that they’re working toward that seeming inevitability. Desktop Metal already produces a printer built specifically for factory production.

Slated for release in 2019, the company’s Production system is a push to make its technology scalable on the production line.

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Pinterest is slowly rolling out its automated shopping ads to more marketers

Pinterest is looking to continue to increase its portfolio of ads, though sometimes that can take a little while to see the light of day — and that includes a new-ish tool called Shopping Ads that’s slowly getting opened to more marketers and advertisers. Getting new ad formats is important for a smaller company looking to build out an advertising business, as it has to show potential advertisers it can offer an array of tools to play with as they experiment with that service. The company said today that it’s expanding those shopping ad tools to hundreds of additional advertisers after launching a pilot program last year as it looks to continue to ramp up that tool. Pinterest has to be able to convince marketers that it should be a mainstay advertising purchase alongside Facebook and Google, which are able to routinely show returns in value for their advertising spend.
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