Startups: Beat the 90%-failure odds with atmospheric marketing philosophy


This post is by Jeff Lunsford, Tealium from VentureBeat


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Screen Shot 2015-02-19 at 7.23.52 PM


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“Build it and they will come” was the mantra in the nascent web two decades ago. This unbridled enthusiasm commercialized the Internet and disrupted the human experience beyond all recognition.  Much has changed in the intervening years, and expecting products to market themselves is surely a recipe for disaster.

Marketing considerations and technologies are now woven into the very fabric of business, and marketing mindsets permeate company cultures. Marketing has moved to center stage, and non-stop, real-time demands have pushed us into an era of what we call atmospheric marketing.

In a way, the early web was a victim of its own success. It tied the world into a truly global economy

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Tesla’s huge new batteries will store power for Amazon, Target, and others


This post is by Rich McCormick from The Verge - All Posts


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Elon Musk only announced Tesla’s new Powerpack system tonight, but the company has already done deals with some of America’s biggest companies to supply them with the new technology. Both Amazon and Target are rolling out pilot programs that will use Tesla’s 100 kWh battery blocks, along with smaller companies such as Jackson Family Wines.

In Target’s case, the retail giant will use Tesla’s Powerpacks at certain stores, acting like more efficient generators to relieve stress on the electrical grid and draw power during shortfalls. Jackson Family Wines will use the Powerpacks in a similar way, storing electricity drawn from the grid or solar panels during quiet times and using it during periods of high energy consumption in the…

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HoloLens Hands-On: How We Built An App For Microsoft’s Augmented Reality Headset


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hololens_front Microsoft’s HoloLens is no joke. We’ve now tried the company’s latest revision of its unreleased augmented reality headset and even built an app for it. The new hardware, which Microsoft also showcased during its Build developer conference keynote yesterday, feels very solid and the user experience (mostly) delivers on the company’s promises. Read More

Tesla’s Powerwall home battery comes in these lickable colors


This post is by Bryan Bishop from The Verge - All Posts


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     Tonight <a href="http://www.theverge.com/2015/5/1/8525309/tesla-energy-elon-musk-battery-announcement">Elon Musk finally unveiled Tesla Energy</a>, the new battery initiative that is designed to handle power needs for homes, business, and even public utilities. The product that's aimed at the average homeowner is the Powerwall, and just like all of Tesla's products there's some real style in its design. Musk compared it to a piece of sculpture that would hang on your wall, and in addition to the base model pictured above, it comes in an assortment of different colors.

Go ahead. Take a look. What Powerwall really speaks to you?

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Elon Musk just gave the best tech keynote I’ve ever seen


This post is by T.C. Sottek from The Verge - All Posts


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I’ve watched a lot of handsomely paid CEOs get on stages for keynote presentations over the past decade, and none were as good as the one I saw Elon Musk give Thursday night in California as he introduced Tesla’s new battery system. I’m sure many people will disagree — I mean, how can you compete with Steve Jobs introducing the iPhone in 2007 — but ultimately Jobs was selling a better smartphone. Musk is selling a better future.

I’m not saying Musk is going to succeed, or that you should go buy Tesla’s battery. There are lots of ways to save the world and cut down on fossil fuels and Tesla’s plan isn’t the first. I’m just happy to see a presentation that was genuinely exciting and inspiring — a sales pitch for a tech product that’s…

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Insightpool adds a B2B social selling platform to its portfolio


This post is by Barry Levine from VentureBeat


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social selling


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B2B marketers are only now adopting social media. To help them along, influencer marketing platform Insightpool is today announcing a new B2B social selling platform.

The new platform, intended to link the Atlanta-based company’s existing demand-generating marketing platform with sales efforts, uses technology acquired in its purchase last February of social marketing automation provider Next Principles.

As more and more businesses use social channels, social selling is gaining traction. A 2013 Aberdeen Group study, for instance, found that 64 percent of sales teams using social selling techniques met their quotas, compared to 49 percent that did not use social.

The company’s previous marketing platform finds online users who are influential in a

A screen from Insightpool's new social selling platform.

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Windows Store carrier billing is coming to all Windows 10 devices, even those without cellular connectivity


This post is by Emil Protalinski from VentureBeat


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windows_store


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At its Build 2015 developer conference yesterday, Microsoft announced carrier billing is coming to all Windows 10 devices. It turns out the company really does mean “all.”

At first glance, the news would seem to imply that carrier billing is coming to PCs and tablets with LTE — or really any device that connects to a carrier. It turns out having cellular connectivity isn’t required, Todd Brix, general manager of Windows apps and store, told VentureBeat.

windows_10_pc_tablet

Carrier billing isn’t very big in developed countries, but it is in markets where credit cards are not common. Because the majority of people in these countries do not have (and cannot obtain) a credit card, it’s

Continue reading “Windows Store carrier billing is coming to all Windows 10 devices, even those without cellular connectivity”

Windows Store carrier billing is coming to all Windows 10 devices, even those without cellular connectivity


This post is by Emil Protalinski from VentureBeat


Click here to view on the original site: Original Post




windows_store


Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!


At its Build 2015 developer conference yesterday, Microsoft announced carrier billing is coming to all Windows 10 devices. It turns out the company really does mean “all.”

At first glance, the news would seem to imply that carrier billing is coming to PCs and tablets with LTE — or really any device that connects to a carrier. It turns out having cellular connectivity isn’t required, Todd Brix, general manager of Windows apps and store, told VentureBeat.

windows_10_pc_tablet

Carrier billing isn’t very big in developed countries, but it is in markets where credit cards are not common. Because the majority of people in these countries do not have (and cannot obtain) a credit card, it’s

Continue reading “Windows Store carrier billing is coming to all Windows 10 devices, even those without cellular connectivity”

Amazon is testing Tesla’s new energy storage batteries in California


This post is by Jordan Novet from VentureBeat


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Tesla's utility storage.


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Amazon Web Services, the largest public cloud around, has started a pilot of the new stackable battery units Tesla unveiled today, under the new Tesla Energy brand.

“We’re excited to roll out a 4.8 megawatt hour pilot of Tesla’s energy storage batteries in our US West (Northern California) Region,” James Hamilton, distinguished engineer at AWS, said in a statement in press materials for today’s product launch. “This complements our strategy to use renewable energy to power our global infrastructure.”

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Tesla’s $3,000 Powerwall Will Let Households Run Entirely On Solar Energy


This post is by Jon Russell from TechCrunch


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powerwall-header You almost certainly associate Tesla with cars — very cool cars — but the company has an even grander vision beyond that. Today, CEO and founder Elon Musk unveiled ‘Tesla Energy’ — a new business arm that is focused on ending our dependence on grid power and switching instead to solar energy. Read More

Fetch report on mobile ads: Imagine there are no countries


This post is by Barry Levine from VentureBeat


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The new world order for mobile ads, according to Fetch's report


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Mobile marketers, forget about countries.

According to mobile marketing agency Fetch’s new report, “Agile Planning for a Mobile World,” the key to mobile advertising is thinking of your targeted users by their behavior instead of their geography.

The result, covering ads for both mobile web and apps, can create some odd groupings. Australia and Finland, for instance, are plotted next to each other in a graph of user acquisition versus user responsiveness.

The former includes cost-per-click (mobile web) and the cost of getting someone to install an app. The latter is the clickthrough rate (mobile web) and the click-to-install rate. In those two countries, users are expensive to reach but

The Old World

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Tesla Energy is Elon Musk’s battery system that can power homes, businesses, and the world


This post is by Bryan Bishop from The Verge - All Posts


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Tesla has finally taken the wraps off Tesla Energy, its ambitious battery system that can work for homes, businesses, and even utilities. The system breaks down into two separate products: the Powerwall is a home battery system, that comes in a 10 kWh version for $3,500, or a 7 kWh model for $3,000. The unit is about three feet by four feet in size and six inches thick, and comes with integrated heat management and  can fit either on the inside or outside of the wall of your home. The system is connected to the internet — Elon Musk said that the system can be used to create “smart microgrids” — and can be used as a redundancy system, or potentially allow a home to go off the power grid entirely. “The whole thing is a system that just…

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Tesla launches Tesla Energy, new line of PowerWall batteries for homes and businesses


This post is by Daniel Terdiman from VentureBeat


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Screen Shot 2015-04-30 at 4.12.18 PM


Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!


If you thought Tesla was a car company, think again. It’s a battery company that happens to sell cars wrapped around one manifestation of its core product.

That was made clear this evening when the Palo Alto, Calif.-based company announced a new brand name, Tesla Energy, and that it will begin selling a new line of batteries aimed at homes, businesses, and industrial spaces known as PowerWall.

“Tesla is not just an automotive company, it’s an energy innovation company,” it wrote in a press release. “Tesla Energy is a critical step in this mission to enable zero emission power generation.”

The idea behind PowerWall is to provide power to those customers with

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Researchers Create The Ultimate Smartphone Ultra Zoom To See And Measure Strands Of DNA


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90983_web Researchers at the University of California, Los Angeles have created a smartphone ultra zoom solution that allows scientists in the field to image and size DNA. The tool, which uses a little 3D-printed box that acts as a high-resolution microscope, can be used to see objects as small as two nanometers in width.
“For perspective, that makes DNA about 50,000 times thinner than a human hair. Read More

See Sansa Stark as a psychic mutant in X-Men: Apocalypse


This post is by Rich McCormick from The Verge - All Posts


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Sophie Turner — the British actress who portrays Game of Thrones‘ Sansa Stark — is swapping medieval-style fantasy for mutant sci-fi. Turner is set to play powerful psychic Jean Grey in the upcoming X-Men: Apocalypse, appearing for the first time alongside fellow mutant Jubilee, played by Lana Condor, in a picture shared on director Bryan Singer’s Instagram account.

It’s been reported that the new movie, which follows X-Men: First Class and last year’s Days of Future Past, is at least partially set in 1983, and Singer looks keen to evoke the fashion of the era. The first pictures of teleporting mutant Nightcrawler appeared earlier this week, showing the blue-skinned mutant sporting a clothing combo that Michael J. Fox’s Teen Wolf might…

<a href="http://www.theverge.com/2015/4/30/8525873/x-men-apocalypse-jubilee-jean-grey-picture">Continue reading&hellip;</a>

See Sansa Stark as a psychic mutant in X-Men: Apocalypse


This post is by Rich McCormick from The Verge - All Posts


Click here to view on the original site: Original Post




Sophie Turner — the British actress who portrays Game of Thrones‘ Sansa Stark — is swapping medieval-style fantasy for mutant sci-fi. Turner is set to play powerful psychic Jean Grey in the upcoming X-Men: Apocalypse, appearing for the first time alongside fellow mutant Jubilee, played by Lana Condor, in a picture shared on director Bryan Singer’s Instagram account.

It’s been reported that the new movie, which follows X-Men: First Class and last year’s Days of Future Past, is at least partially set in 1983, and Singer looks keen to evoke the fashion of the era. The first pictures of teleporting mutant Nightcrawler appeared earlier this week, showing the blue-skinned mutant sporting a clothing combo that Michael J. Fox’s Teen Wolf might…

<a href="http://www.theverge.com/2015/4/30/8525873/x-men-apocalypse-jubilee-jean-grey-picture">Continue reading&hellip;</a>

Grooveshark is dead


This post is by Sam Byford from The Verge - All Posts


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The writing has been on the wall for controversial music-sharing service Grooveshark for a long time, and now the service is gone for good. In a message posted to the official site, Grooveshark has expressed contrition over the way it conducted its business, says it’s settled with major record companies, and recommends users go to other services like Spotify or Beats Music.

The company’s full statement is below:

Dear music fans,

Today we are shutting down Grooveshark.

We started out nearly ten years ago with the goal of helping fans share and discover music. But despite best of intentions, we made very serious mistakes. We failed to secure licenses from rights holders for the vast amount of music on the service.

That was wrong. We…

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Music streaming service Grooveshark shuts down


This post is by Jordan Novet from VentureBeat


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Grooveshark


Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!


Music streaming company Grooveshark has shut down, according to a letter on its homepage today.

“We started out nearly ten years ago with the goal of helping fans share and discover music,” the letter states. “But despite best of intentions, we made very serious mistakes. We failed to secure licenses from rights holders for the vast amount of music on the service.”

“That was wrong. We apologize. Without reservation.”

Grooveshark shutting down as a result of a settlement with record companies, according to the letter.

The letter calls out several music-streaming services that remain legally, including Spotify, Deezer, Google Play, Apple’s Beats Music, Rhapsody, and Rdio.

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