How to go to market in middle America


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




There comes a time for many startup companies where they either realize they need to do a nationwide roll-out, or they need to actively target buyers in the middle of the country. If you are a startup on either the east or the west coasts, it’s worth thinking about how this market might present its own set of unique challenges, and how you plan to overcome them.

There are a lot of misconceptions about what some people call “flyover country”, and as a San Francisco native who spent two decades in NY, DC, and Boston before moving to Pittsburgh, I can assure you they are almost all wrong. Without getting into specifics, the reality of “middle America” is that

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What we can learn from DTC success with TV ads


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. These data-driven, digital-first players are expanding well beyond Facebook and Instagram—and becoming serious players on the largest traditional medium in advertising.

A January 2019 Video Advertising Bureau study found that in 2018, 120 DTC brands collectively spent over $2 billion in TV ads—up from $1.1 B in 2016. 70 of those 2018 advertisers ran TV ads for the first time.

But while we know that they’re advertising on

Continue reading “What we can learn from DTC success with TV ads”

What we can learn from DTC success with TV ads


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. These data-driven, digital-first players are expanding well beyond Facebook and Instagram—and becoming serious players on the largest traditional medium in advertising.

A January 2019 Video Advertising Bureau study found that in 2018, 120 DTC brands collectively spent over $2 billion in TV ads—up from $1.1 B in 2016. 70 of those 2018 advertisers ran TV ads for the first time.

But while we know that they’re advertising on

Continue reading “What we can learn from DTC success with TV ads”

Near raises $100M for an AI that merges online and offline behavior to build consumer profiles


This post is by Ingrid Lunden from TechCrunch


Click here to view on the original site: Original Post




One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture and understand what consumers are doing throughout the day, regardless of whether it’s a digital or offline activity. That goal has become even more elusive in recent years, with the surge of regulations around privacy and data protection that limit what kind of information can be collected and used. Now, a startup believes it’s cracked the code, and it’s raised a large round of funding that underscores its success so far and what it believes is untapped future demand.

Near, which has built an interactive, cloud-based AI platform called AllSpark that works across 44 countries to create anonymised, location-based profiles of users — 1.6 billion each month at present — based on a trove of information that it sources and then merges from phones, data partners, carriers and its

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UK Facebook users now have a tool to report scam ads


This post is by Natasha Lomas from TechCrunch


Click here to view on the original site: Original Post




Facebook has launched a tool for UK users to report ads they suspect of being scams.

The feature can be accessed by clicking the three dots in the top right corner of each ad on Facebook, then selecting ‘Report ad’, then ‘Misleading or scam ad’ and finally: ‘Send a detailed scam report’.

So if you want to think of it as a reporting ‘button’ it’s a button that actually requires four presses to function as intended…

Flow of reporting mock up.png.rendition.992.992

Once a scam ad report has been filed, the feature will alert a dedicated internal ops team at Facebook that is tasked with handling reports — so will be reviewing reports and removing violating ads.

The new consumer safety feature follows a defamation lawsuit filed in April last year by consumer advice personality, Martin Lewis, who had become exasperated by the volume of scam ads misappropriating his image

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Why commerce companies are the advertising players to watch in a privacy-centric world


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




The unchecked digital land grab for consumers’ personal data that has been going on for more than a decade is coming to an end, and the dominoes have begun to fall when it comes to the regulation of consumer privacy and data security.

We’re witnessing the beginning of a sweeping upheaval in how companies are allowed to obtain, process, manage, use and sell consumer data, and the implications for the digital ad competitive landscape are massive.

On the backdrop of evolving privacy expectations and requirements, we’re seeing the rise of a new class of digital advertising player: consumer-facing

GettyImages 912948496

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The need-to-know takeaways from VidCon 2019


This post is by Eric Peckham from TechCrunch


Click here to view on the original site: Original Post




VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where entertainment and tech executives convening to share best practices and strike deals.

Of the wide range of topics discussed in the industry-only sessions and casual conversation, five trends stuck out to me as takeaways for Extra Crunch members: the prominence of TikTok, the strong presence of Chinese tech companies in general, the contemplation of deep fakes, curiosity around virtual influencers, and the widespread interest in developing consumer product startups around top content creators.

Newer platforms take center stage

GettyImages 1161447217

Photo by Jerod Harris/Getty Images

TikTok, the Chinese social video app (owned by Bytedance) that exploded onto the US market this past year, was the biggest conversation topic. Executives and talent managers were curious to see where

Continue reading “The need-to-know takeaways from VidCon 2019”

The need-to-know takeaways from VidCon 2019


This post is by Eric Peckham from TechCrunch


Click here to view on the original site: Original Post




VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where entertainment and tech executives convening to share best practices and strike deals.

Of the wide range of topics discussed in the industry-only sessions and casual conversation, five trends stuck out to me as takeaways for Extra Crunch members: the prominence of TikTok, the strong presence of Chinese tech companies in general, the contemplation of deep fakes, curiosity around virtual influencers, and the widespread interest in developing consumer product startups around top content creators.

Newer platforms take center stage

GettyImages 1161447217

Photo by Jerod Harris/Getty Images

TikTok, the Chinese social video app (owned by Bytedance) that exploded onto the US market this past year, was the biggest conversation topic. Executives and talent managers were curious to see where

Continue reading “The need-to-know takeaways from VidCon 2019”

Verified Expert Brand Designer: Studio Rodrigo


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Ritik Dholakia worked as a startup product manager before he co-founded Studio Rodrigo, a branding and product design agency based in NYC. Unlike traditional branding firms, Studio Rodrigo is proud of its product design chops, especially when it comes to helping early-stage startups build version one of their product. It’s not an easy balancing act since most companies eventually want to bring their product design talent in-house, but it turns out, Studio Rodrigo can help with that too. Learn more about the studio in our Q&A with founder Ritik Dholakia.

Studio Rodrigo’s unique approach:

“Studio Rodrigo listened to all of our goals and dreams, concerns and uncertainties, and created a brand identity, website, and marketing materials that were true to our vision but better than anything we could have imagined.” Tze Chun, NYC, Founder, Uprise Art

“Basically, we’re a full-stack product design team. We have people who can do

designer fast facts 30
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Three great opportunities for startups in the entertainment space


This post is by Jonathan Shieber from TechCrunch


Click here to view on the original site: Original Post




With over-the-top (OTT) changing the way we consume entertainment across devices, most of the media attention is going to the big players trying to elbow their way into the streaming space with big new subscription services and original programming. Less discussed is the suite of technologies that pave the way for those services to connect to their audience and monetize the content.

Okay, it’s true video compression, identity management, analytics, front-end personalization and device-specific experience optimization are not the sexiest topics in the media world. But without those core features and functions, the OTT revolution would be dead in its tracks. And with the big providers focused on content development, user acquisition and business model optimization, development of those technologies is wide open for innovative startups.

Screen Shot 2019 07 11 at 1.26.04 PM 1

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GetAccept’s workflow and e-signature platform for sales secures $7M Series A funding


This post is by Mike Butcher from TechCrunch


Click here to view on the original site: Original Post




Many years ago every sales deal was sealed with a handshake between two people. Today, digitization has moved into the sales process, but it hasn’t necessarily improved the experience. In fact, it’s often become a more time-consuming affair because information and communications are scattered across multiple channels and the number of people involved in a deal has increased. That means lots of offers and quotes are get lost in the mix.
GetAccept a startup which provides an all-in-one sales platform where video, live chat, proposal design, document tracking and e-signatures come together to simplify the life of a sales team.

It’s now convinced investors there is such a need, raising a $7 million Series A funding round led by DN Capital, with participation from BootstrapLabs, Y Combinator and a number of Spotify’s early investors including ex-CFO of Spotify, Peter Sterky. The former CMO of Slack and Zendesk, Bill Macaitis,

Continue reading “GetAccept’s workflow and e-signature platform for sales secures $7M Series A funding”

GetAccept’s workflow and e-signature platform for sales secures $7M Series A funding


This post is by Mike Butcher from TechCrunch


Click here to view on the original site: Original Post




Many years ago every sales deal was sealed with a handshake between two people. Today, digitization has moved into the sales process, but it hasn’t necessarily improved the experience. In fact, it’s often become a more time-consuming affair because information and communications are scattered across multiple channels and the number of people involved in a deal has increased. That means lots of offers and quotes are get lost in the mix.
GetAccept a startup which provides an all-in-one sales platform where video, live chat, proposal design, document tracking and e-signatures come together to simplify the life of a sales team.

It’s now convinced investors there is such a need, raising a $7 million Series A funding round led by DN Capital, with participation from BootstrapLabs, Y Combinator and a number of Spotify’s early investors including ex-CFO of Spotify, Peter Sterky. The former CMO of Slack and Zendesk, Bill Macaitis,

Continue reading “GetAccept’s workflow and e-signature platform for sales secures $7M Series A funding”

Amazon expands Transparency anti-counterfeit codes to Europe, India and Canada


This post is by Ingrid Lunden from TechCrunch


Click here to view on the original site: Original Post




Amazon is no stranger to the nefarious forces of e-commerce: fake reviews, counterfeit goods and scams have all reared their heads on its marketplace in one place or another, with some even accusing it of turning a blind eye to them since, technically, Amazon profits from any transactions, not just the legit ones. The company has been working to fight that image, though, and today it announced its latest development in that mission: it announced that Transparency — a program to serialize products sold on its platform with a T-shaped QR-style code to identify when an item is counterfeit — is expanding to Europe, India and Canada. (More detail on how it actually works below.)

“Counterfeiting is an industry-wide concern – both online and offline. We find the most effective solutions to prevent counterfeit are based on partnerships that combine Amazon’s technology innovation with the sophisticated knowledge and capabilities

Screenshot 2019 07 10 at 11.47.45

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An optimistic view of deepfakes


This post is by Jonathan Shieber from TechCrunch


Click here to view on the original site: Original Post




Deepfakes are having a moment.

Their dangers are becoming more known and understood. The media is rife with articles detailing the speed at which the technology has grown in sophistication and become more accessible, as well as the risks involved.

Good.

The negative implications of deepfakes are troubling, and the better we understand them, the better we’ll be able to prevent their worst consequences. For better or worse, the technology is here to stay. But there is a “better” here—deepfakes have much in the way of lighthearted upside. 

Though the debate around deepfakes has grown in stature and complexity, we still struggle to agree on a definition of deepfakes. I think of it

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Superbacklash


This post is by Matthew Panzarino from TechCrunch


Click here to view on the original site: Original Post




Hot startup Superhuman has been getting some ‘backlash’ as happens now and then when someone notices the precise methodology that a startup is using to enable a really freakin’ cool feature set. We’re well into stage 2 now when, inevitably, the backlash itself gets backlash.

The nut of it is that people have been exposed to the idea that Superhuman tracks email you send and receive and allows you to keep better track of it. They do it on your behalf, but without the permission of the recipient.

You can read a review of the service by Lucas Matney, who spent six months with it, here on TC.

The best thing about all of this defense chatter coming in is that the backlash itself is really not all that serious. People are literally just pointing out what they do, which is track email. It’s not a crime (yet, probably) to

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Verified Expert Growth Marketing Agency: Factorial Digital


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




SEO has been around for decades, but it’s still one of the most important growth channels for early-stage startups. Factorial Digital is a growth marketing agency based in NYC that specializes in search and startups. Co-founder Corey Eulas shares his philosophy for growth marketing and how his distributed team collaborates with companies across a variety of verticals.

On Factorial Digital’s process

“Discovery is incredibly important to us. We want to know your backstory, internal processes, what strategies worked and didn’t work in the past, etc. After gathering those details, we’ll do a deep dive to learn more about your business and market category. In our first conversation, we want to identify quick wins, so we’ll propose three ideas that we can try right away. That means we’re starting to deliver value on day one.”

Advice to founders

“The best SEO agency in the country, hands down.” Meredith Wood,

designer fast facts 29
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How startups can make influencer marketing work on a budget


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the hype.

Here’s the thing. Influencer marketing is not a one-size-fits-all marketing strategy such as Facebook or Adwords advertising. Each company needs to take a closer look at what influencer marketing can achieve, where it falls down, and how you can do a better job with this latest form of marketing that delivers, on average, $6.50 of value for every $1 spent.

The analysis below relies on clients and case studies from our experience at OpenSponsorship.com (my company) which is the

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Fellow raises $6.5M to help make managers better at leading teams and people


This post is by Darrell Etherington from TechCrunch


Click here to view on the original site: Original Post




Managing people is perhaps the most challenging thing most people will have to learn in the course of their professional lives – especially because there’s no one ‘right’ way to do it. But Ottawa-based startup Fellow is hoping to ease the learning curve for new managers, and improve and reinforce the habits of experienced ones with their new people management platform software.

Fellow has raised $6.5 million in seed funding, from investors including Inovia Capital, Felicia Ventures, Garage Capital and a number of angels. The funding announcement comes alongside the announcement of their first customers, including Shopify (disclosure: I worked at Shopify when Fellow was implemented and was an early tester of this product, which is why I can can actually speak to how it works for users).

The Fellow platform is essentially a way to help team leads interact with their reports, and vice versa. It’s a feedback

Fellow Team Photo 2019

Continue reading “Fellow raises $6.5M to help make managers better at leading teams and people”

Fellow raises $6.5M to help make managers better at leading teams and people


This post is by Darrell Etherington from TechCrunch


Click here to view on the original site: Original Post




Managing people is perhaps the most challenging thing most people will have to learn in the course of their professional lives – especially because there’s no one ‘right’ way to do it. But Ottawa-based startup Fellow is hoping to ease the learning curve for new managers, and improve and reinforce the habits of experienced ones with their new people management platform software.

Fellow has raised $6.5 million in seed funding, from investors including Inovia Capital, Felicia Ventures, Garage Capital and a number of angels. The funding announcement comes alongside the announcement of their first customers, including Shopify (disclosure: I worked at Shopify when Fellow was implemented and was an early tester of this product, which is why I can can actually speak to how it works for users).

The Fellow platform is essentially a way to help team leads interact with their reports, and vice versa. It’s a feedback

Fellow Team Photo 2019

Continue reading “Fellow raises $6.5M to help make managers better at leading teams and people”

Amperity update gives customers more control over Customer Data Platform


This post is by Ron Miller from TechCrunch


Click here to view on the original site: Original Post




The Customer Data Platform (CDP) has certainly been getting a lot of attention in marketing software circles over the last year as big dawgs like Salesforce and Adobe enter the fray, but Amperity, a Seattle-based startup, has been building a CDP solution since it launched in 2016, and today it announced some updates to give customers more control over the platform.

Chris Jones, chief product officer at Amperity, says this is an important step for the startup. “If you think about the evolution of our company, we started with an idea that turned into a [Marketing Data Platform], which was the engine that powered all of that, but that engine was largely operated by our delivery team. We’re now putting the power of that engine into the customers’ hands and giving them the full access to that,” Jones explained.

That is giving customers — which include Alaska Airlines, Nordstrom

Amperity Stitch 2019

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