Verified Expert Brand Designer: Studio Rodrigo


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Ritik Dholakia worked as a startup product manager before he co-founded Studio Rodrigo, a branding and product design agency based in NYC. Unlike traditional branding firms, Studio Rodrigo is proud of its product design chops, especially when it comes to helping early-stage startups build version one of their product. It’s not an easy balancing act since most companies eventually want to bring their product design talent in-house, but it turns out, Studio Rodrigo can help with that too. Learn more about the studio in our Q&A with founder Ritik Dholakia.

Studio Rodrigo’s unique approach:

“Studio Rodrigo listened to all of our goals and dreams, concerns and uncertainties, and created a brand identity, website, and marketing materials that were true to our vision but better than anything we could have imagined.” Tze Chun, NYC, Founder, Uprise Art

“Basically, we’re a full-stack product design team. We have people who can do

designer fast facts 30
Oaxaca4

Continue reading “Verified Expert Brand Designer: Studio Rodrigo”

Verified Expert Lawyer: Sophie Alcorn


This post is by Eric Eldon from TechCrunch


Click here to view on the original site: Original Post




Sophie Alcorn founded her own immigration-focused boutique law firm a few years ago, that has quickly become a go-to resource for founders and tech workers in the Bay Area and beyond.

While immigration paperwork acceptance rates have been dropping for immigration paperwork under tougher requirements set by the Trump Administration, especially for H-1Bs, Alcorn says her firm is able to get 95% through on H-1Bs, with higher rates for some visa types.

In the interview below, she shares some of the secrets of her success, as well as the challenges she’s overcome in the process of building her own company. You also can find dozens of quotes from satisfied clients at the end.

And, if you, a colleague or loved one is looking to immigrate, she also has written up an article for Extra Crunch that breaks down the wide range of visas that you can choose from. You

fast facts sophie alcorn 1

Continue reading “Verified Expert Lawyer: Sophie Alcorn”

Verified Expert Growth Marketing Agency: Factorial Digital


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




SEO has been around for decades, but it’s still one of the most important growth channels for early-stage startups. Factorial Digital is a growth marketing agency based in NYC that specializes in search and startups. Co-founder Corey Eulas shares his philosophy for growth marketing and how his distributed team collaborates with companies across a variety of verticals.

On Factorial Digital’s process

“Discovery is incredibly important to us. We want to know your backstory, internal processes, what strategies worked and didn’t work in the past, etc. After gathering those details, we’ll do a deep dive to learn more about your business and market category. In our first conversation, we want to identify quick wins, so we’ll propose three ideas that we can try right away. That means we’re starting to deliver value on day one.”

Advice to founders

“The best SEO agency in the country, hands down.” Meredith Wood,

designer fast facts 29
unnamed 2

Continue reading “Verified Expert Growth Marketing Agency: Factorial Digital”

Verified Expert Brand Designer: Stitzlein Studio


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




After spending years working for in-house design teams and well-known brand agencies such as Nike, Google, and Pentagram, Joe and Leslie Stitzlein, who are also husband and wife, decided to launch their own branding studio. You’ve seen their work in many places; from launching the identities for Netflix, Mac OS X, Nike Flyknit, dwell and Lilly.

Stitzlein Studio has ushered in a new chapter for the couple who now works with a global network of independent designers, illustrators, and developers to help companies develop or expand their brands. It doesn’t matter whether it’s designing an identity or launching a new product, the founders of Stitzlein Studio are eager to share their vast experiences and take on a new challenge.

Advice for startup founders

“Be yourself, and be courageous. That is not easy, especially when you have investors to satisfy and payroll to make [we’re business owners too at the end

Continue reading “Verified Expert Brand Designer: Stitzlein Studio”

Verified Expert Growth Marketing Agency: NoGood


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




NoGood CEO Mostafa Elbermawy describes how they evaluate a client’s growth challenges by quoting Zen teacher Hunryu Suzuki: “In the beginner’s mind there are many possibilities; in the expert’s mind there are only a few.” Rather than deferring to in-house playbooks, NoGood adopts an open mind combined with a methodical, data-driven approach to find untapped growth opportunities for its clients. Learn more about how NoGood came to be and why they’re willing to say no to potential clients.

On NoGood’s approach to growth:

“Our work is methodical. It’s intentional. We have to talk about it. We are very transparent about what we do and it’s completely process oriented. Hacking is a misnomer. Growth is not about clever shortcuts. It has to be sustainable and repeatable, and if it’s not, we won’t do it.”

On NoGood’s proudest accomplishment:

“They helped us launch our business. They are our CMO and

Continue reading “Verified Expert Growth Marketing Agency: NoGood”

Verified Expert Growth Marketing Agency: Right Side Up


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Right Side Up is not your typical growth marketing agency. As a former entrepreneur and in-house growth marketer for startups like Eventbrite, founder Tyler Elliston says he created RSU as a way to help his former self. RSU recruits a collective of expert growth marketers and partners them with various companies, but unlike a traditional agency, RSU actively encourages growth teams to hire their top talent.

It may seem counterintuitive, but two and a half years later, with more than 250 marketers in their “growth collective”, and having helped 120+ companies, Tyler seems to be fulfilling his vision. Learn more about RSU’s unique approach to growth marketing for startups.

On what makes Right Side Up unique

“They can support individual channel marketing needs across all levels of seniority and sophistication, as well as a full-fledged interim VP of Marketing needs.” Micah Moreau, SF, VP, Growth Marketing, DoorDash

“There are

Continue reading “Verified Expert Growth Marketing Agency: Right Side Up”

Verified Expert Growth Marketing Agency: Growth Pilots


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Growth Pilots is one of the more exclusive performance marketing agencies in San Francisco, but they know how to help high-growth startups excel at paid marketing. CEO and founder Soso Sazesh credits his personal experiences as an entrepreneur along with his team’s deep understanding of high-growth company needs and challenges as to what sets Growth Pilots apart. Whether you’re a founder of a seed or Series D stage startup, learn more about Growth Pilots’ approach to growth and partnerships.

Advice to early-stage founders

“I think a lot of times, especially at the early stage, founders don’t have a lot of time so they’re willing to find the path of least resistance to get their paid acquisition channels up and running. If things are not properly set up and managed, this can lead to a false negative in terms of writing off a channel’s effectiveness or scalability. It’s worth talking to

Continue reading “Verified Expert Growth Marketing Agency: Growth Pilots”

Verified Expert Growth Marketing Agency: Ampush


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Customers have described Ampush as the “McKinsey of growth marketing,” and in many ways, it’s apt. Ampush has a relentlessly quantitative, full-funnel approach to growth marketing, and they’ve built proprietary software to back it up. Co-founder and CEO Jesse Pujji explains why Ampush exclusively works with direct to consumer companies, and why they went from serving 100 companies in 2015 to forming deeper partnerships with less than 20 companies today.

On Ampush’s evolution

“From 2011 to 2015, we were one of a handful of companies that could do Facebook really well, although that’s all we did.  As a result, we ended up working with a ton of growth brands and Fortune 1000 brands, like Dollar Shave Club, Uber, Stitch Fix, and all of these direct to consumer brands and businesses.

By 2015, we realized, “what got us here won’t get us there,” and so we started to question how we

Continue reading “Verified Expert Growth Marketing Agency: Ampush”

Verified Expert Growth Marketing Agency: Bell Curve


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Bell Curve founder Julian Shapiro describes his team as talented growth marketers who have a long tail expertise of various channels and who aren’t afraid to play part-time therapists. As an agency, they’re comfortable grounding founder expectations by explaining “No, virality isn’t a dependable growth strategy,” but “Hey, we can come up with a better strategy together.”

Bell Curve, the agency, also runs Demand Curve, a remote growth marketing training program that teaches students (and marketing professionals) the ins and outs of performance marketing.

For a glimpse of how Bell Curve thinks about growth marketing, check out Julian’s guest posts about how startups can actually get content marketing to work and how founders can hire a great growth marketer.

What makes Bell Curve different:

“Bell Curve runs a growth bootcamp which we took in February. It radically improved our growth rate, gave us access to enough data to

Continue reading “Verified Expert Growth Marketing Agency: Bell Curve”

Who helped your startup grow? Nominate a growth marketing agency.


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Growth marketing is critical to a startup’s survival, but it’s not always clear how to successfully pull it off. How do you jump the chasm from one to ten million customers? Should you recruit an in-house growth team or hire an agency? How do you actually get content marketing to work? How much money should you spend before writing off or doubling down on a marketing channel? What does it take to build an extraordinary team at every stage of your startup?

There isn’t a silver bullet when it comes to growth, but we are tapping some of the most brilliant minds in growth marketing to share their experiences and advice to entrepreneurs.

Last month, we launched an initiative to find the industry’s best growth marketing agencies, and since then entrepreneurs from all around the world have submitted their nominations.

If you haven’t already, take two minutes to nominate

Continue reading “Who helped your startup grow? Nominate a growth marketing agency.”

Who helped your startup grow? Nominate a growth marketing agency.


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Growth marketing is critical to a startup’s survival, but it’s not always clear how to successfully pull it off. How do you jump the chasm from one to ten million customers? Should you recruit an in-house growth team or hire an agency? How do you actually get content marketing to work? How much money should you spend before writing off or doubling down on a marketing channel? What does it take to build an extraordinary team at every stage of your startup?

There isn’t a silver bullet when it comes to growth, but we are tapping some of the most brilliant minds in growth marketing to share their experiences and advice to entrepreneurs.

Last month, we launched an initiative to find the industry’s best growth marketing agencies, and since then entrepreneurs from all around the world have submitted their nominations.

If you haven’t already, take two minutes to nominate

Continue reading “Who helped your startup grow? Nominate a growth marketing agency.”

Verified Expert Brand Designer: Milkinside


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products.

Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products from zero to launch. Their services are expensive, partly due to their expertise in product development, motion graphic design and animation, but we spoke to Gleb about why Milkinside is more than just a branding agency and how they strive to be the best.

Why Gleb created Milkinside:

“I wanted to create a team that wasn’t just an agency that companies could contract, but a partner that would support the client’s product development from beginning to end. Everything from the product narrative, product branding, product design, UI user experience, motion design, design languages, motion

Continue reading “Verified Expert Brand Designer: Milkinside”

Verified Expert Brand Designer: Phil Weiner


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




As a former entrepreneur turned independent designer, Phil Weiner gets the startup life. He often describes himself as a second co-founder for his clients, unafraid of 2AM phone calls and prepping pitch decks for investors. He’s a “full stack” creative director based in Oakland, CA with a passion for tackling cultural tension. Learn more about why design runs in his blood, his branding philosophy, and more.

On his ideal client:

“There are certain values that we have to have in line. The number one value is that they don’t view their people as resources, they view them as people. If I start to get the inkling that a founder isn’t necessarily great at managing their teams and their people, empowering them or removing obstacles, it’s probably going to be difficult for us to figure out customer empathy. Number two, design is an investment, not an expense.”

“Phil has worked

Continue reading “Verified Expert Brand Designer: Phil Weiner”

Verified Expert Brand Designer: Base


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




Base coined the term “blanding,” but the international branding agency is anything but boring. With clients ranging from AI startup Rival Theory to e-commerce company Kidbox, Base leverages its broad portfolio of clients and designers from all around the world to help startups develop their individual personas. As they celebrate their 20th anniversary this year, we talked to Base Partner Geoff Cook about how the agency continues to evolve.

On Base’s culture:

“Base strives to have a profound cultural impact. Yes, we do strategy, and yes, we do identity, and all sorts of brand executions, but the end goal is to have a significant cultural impact for our clients. The end goal isn’t the product, it’s the result.”

“As one of our longest-standing mentors at Techstars in New York, Base partner Geoff Cook (with Base as back up) has helped to brand several of our portfolio companies and provided

Continue reading “Verified Expert Brand Designer: Base”

Verified Expert Brand Designer: Kristine Arth


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




After spending a decade working at international design and branding agencies, Kristine Arth launched her own independent branding agency called Lobster Phone last April. Since then, she’s launched 22 brands under her unofficial tagline “I don’t sleep.” Lobster Phone, however, is all about creating iconic brands with bold personality, which Kristine passionately delivers to her clients. We spoke to Kristine about her branding philosophy, the story behind the name Lobster Phone, and why she loves working with founders.

On working with founders:

“My specialty is people, honestly. I don’t find that I focus in any category, field, or particular segment of an industry is my focus. My specialty is working with people and understanding their background because entrepreneurs have a very different outlook on life. They will climb that mountain at all costs, and I feel very similarly. My sign is Capricorn, I’m a goat. So I will always

Continue reading “Verified Expert Brand Designer: Kristine Arth”

Verified Expert Brand Designer: The Working Assembly


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




The Working Assembly began as a side hustle. Jolene Delisle and Lawrence O’Toole juggled full-time jobs while collaborating on projects for startup clients, and they eventually realized there was an opportunity to help companies with branding, marketing, and advertising. In the past four years, TWA has grown from a team of two to a team of twenty in NYC’s Flatiron district. We spoke with Creative Director and Partner Jolene Delisle about their start, their new initiative 24-Hour Assembly—a branding program for minority and women founders, what makes an ideal TWA client, and why she’s excited about the new frontier of experiential and immersive branding.   

On common founder mistakes:

“Clients often come to us and say, “I love the branding of this.” And we’re like, “Well, that’s not really your target. It doesn’t really make sense for you as a brand.” And I think it can be hard

Continue reading “Verified Expert Brand Designer: The Working Assembly”

It’s open season for poaching talent in Silicon Valley


This post is by Eric Eldon from TechCrunch


Click here to view on the original site: Original Post




Several recent court decisions have changed the landscape of California’s competition law, concluding that employee non-solicitation provisions are per se invalid. These cases have major implications both for mature companies relying on such provisions to preserve their talent pool, and for startups and other companies looking to attract the best people from their competitors.

California law is well-known for favoring open business competition. A fundamental part of this policy is that, unlike the overwhelming majority of other states, California generally does not allow companies to contractually prevent their employees from leaving to join or start a competing business.

Continue reading “It’s open season for poaching talent in Silicon Valley”

Google Cloud, McDonald’s big tech acquisition, and motivating an engineering team


This post is by Danny Crichton from TechCrunch


Click here to view on the original site: Original Post




Our live conference call on Google Cloud Next

Last week at its conference in San Francisco, Google Cloud unveiled a bevy of new features, and we also got to hear for the first time from its head honcho, Thomas Kurian . TechCrunch was on the scene, with enterprise editor Frederic Lardinois and enterprise reporter Ron Miller covering all aspects of this major conference.

They conducted a live conference call with Extra Crunch members last week. In case you missed it, we’ve posted the transcript for members.

New Series: The Exit (this time with Dynamic Yield)

We talk a lot at Extra Crunch about starting companies up, but how do startups exit?

Lucas Matney, one of TechCrunch’s San Francisco-based writers, is developing a new series exploring why certain companies successfully exit. In this inaugural interview, he talks with venture capitalist Adam Fisher of Bessemer about his investment in Dynamic

Continue reading “Google Cloud, McDonald’s big tech acquisition, and motivating an engineering team”

Help TechCrunch find the best startup growth marketing agencies


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, Pinterest, Instagram, and Dropbox have become dominant players in their market in the course of a few years, but how did they do it? As traditional marketing channels, like newspapers, TV, and PR, become less effective, how do startups go from zero users to their first one million customers?

Today, we’re launching a new initiative to help founders find the best growth marketing agencies in tech. If you’ve worked with a talented growth team that has helped your company scale, please fill out this two-minute nomination form.

Growth marketing is an interdisciplinary term that applies product management, engineering, analytics, and marketing techniques to solve one of the most gnarly challenges for startups: getting more people to use your product.

While technological barriers are lower

Continue reading “Help TechCrunch find the best startup growth marketing agencies”

Verified Expert Brand Designer: Lake Buckley


This post is by Yvonne Leow from TechCrunch


Click here to view on the original site: Original Post




In 2017, Lake Buckley turned down an in-house role at Patagonia to launch her freelance design career in a 400 sq. ft studio in Brooklyn, NY. Since then, the RISD-trained designer and art director has helped founders bring their mission-driven brand to life. We spoke with Lake about why she chose to become an independent designer, what makes a successful client collaboration, and what projects she’s most proud of (hint: one of them involves fig wasps).


Why she likes working with founders:

I think entrepreneurs are less jaded. They’re putting a lot more on the line and so because of that, oftentimes, they’re going to be a bit more awake at the switch, a bit more passionate, and down to do things in a non-traditional way. I really enjoy the level of excitement that they bring to the table because there is no one forcing them to start their own

Continue reading “Verified Expert Brand Designer: Lake Buckley”