What we can learn from DTC success with TV ads


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. These data-driven, digital-first players are expanding well beyond Facebook and Instagram—and becoming serious players on the largest traditional medium in advertising.

A January 2019 Video Advertising Bureau study found that in 2018, 120 DTC brands collectively spent over $2 billion in TV ads—up from $1.1 B in 2016. 70 of those 2018 advertisers ran TV ads for the first time.

But while we know that they’re advertising on

Continue reading “What we can learn from DTC success with TV ads”

What we can learn from DTC success with TV ads


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




One of the most-discussed plot twists in recent advertising has been the pivot of Direct-to-Consumer (DTC) brands to linear TV. These data-driven, digital-first players are expanding well beyond Facebook and Instagram—and becoming serious players on the largest traditional medium in advertising.

A January 2019 Video Advertising Bureau study found that in 2018, 120 DTC brands collectively spent over $2 billion in TV ads—up from $1.1 B in 2016. 70 of those 2018 advertisers ran TV ads for the first time.

But while we know that they’re advertising on

Continue reading “What we can learn from DTC success with TV ads”

Facebook snags former Vine GM to run product for its new experimental app division, NPE Team


This post is by Sarah Perez from TechCrunch


Click here to view on the original site: Original Post




Is Facebook preparing to launch a serious competitor to TikTok? If so, the company just picked up some key talent to make that happen. Last week, Facebook announced plans for a new division, called the NPE Team, which will build experimental consumer-focused apps where it will try different ideas and features, then see how people react. Now, Facebook has picked up former Vine GM Jason Toff to join the NPE team as a Product Management Director.

Toff’s experience also includes time spent at Google, most notably as a Product Lead for YouTube before exiting to Vine in

Continue reading “Facebook snags former Vine GM to run product for its new experimental app division, NPE Team”

The need-to-know takeaways from VidCon 2019


This post is by Eric Peckham from TechCrunch


Click here to view on the original site: Original Post




VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where entertainment and tech executives convening to share best practices and strike deals.

Of the wide range of topics discussed in the industry-only sessions and casual conversation, five trends stuck out to me as takeaways for Extra Crunch members: the prominence of TikTok, the strong presence of Chinese tech companies in general, the contemplation of deep fakes, curiosity around virtual influencers, and the widespread interest in developing consumer product startups around top content creators.

Newer platforms take center stage

GettyImages 1161447217

Photo by Jerod Harris/Getty Images

TikTok, the Chinese social video app (owned by Bytedance) that exploded onto the US market this past year, was the biggest conversation topic. Executives and talent managers were curious to see where

Continue reading “The need-to-know takeaways from VidCon 2019”

The need-to-know takeaways from VidCon 2019


This post is by Eric Peckham from TechCrunch


Click here to view on the original site: Original Post




VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where entertainment and tech executives convening to share best practices and strike deals.

Of the wide range of topics discussed in the industry-only sessions and casual conversation, five trends stuck out to me as takeaways for Extra Crunch members: the prominence of TikTok, the strong presence of Chinese tech companies in general, the contemplation of deep fakes, curiosity around virtual influencers, and the widespread interest in developing consumer product startups around top content creators.

Newer platforms take center stage

GettyImages 1161447217

Photo by Jerod Harris/Getty Images

TikTok, the Chinese social video app (owned by Bytedance) that exploded onto the US market this past year, was the biggest conversation topic. Executives and talent managers were curious to see where

Continue reading “The need-to-know takeaways from VidCon 2019”

Canal+ acquires Nollywood studio ROK from IROKOtv to grow African film


This post is by Jake Bright from TechCrunch


Click here to view on the original site: Original Post




French television company Canal+ has acquired the ROK film studio from VOD company IROKOtv for an undisclosed amount.

Founded by Jason Njoku in 2010—and backed by $45 million  in VC—IROKOtv boasts the largest online catalog of Nollywood film content in the world.

Nollywood is a movie genre popularized in Nigeria that has become Africa’s de facto film industry and one of the largest globally, by production volume.

Based in Lagos, ROK film studios was incubated to create original content for IROKOtv, which can be accessed online anywhere in the world.

Actress and producer Mary Njoku—IROKOtv CEO Jason Njoku’s wife—founded ROK studios and will stay on as Director General under the Canal+ acquisition.

Owned by media conglomerate Vivendi, Canal+ looks to give Mary more production resources, without disrupting ROK’s creative chemistry.

“We are acquiring the talent of Mary,” Canal+ Chief Content Officer Fabrice Faux told TechCrunch on a call.

“We

Mary Njoku ROK Irokotv
Ojukwu ROK IROKOtv

Continue reading “Canal+ acquires Nollywood studio ROK from IROKOtv to grow African film”

Digging into the Roblox growth strategy


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




Could Roblox create a new entertainment and communication category, something it calls “social co-experience”?

When it was a small startup, few observers would have believed in that future. But after 15 years — as told in the origin story of our Roblox EC-1 — the company has accumulated 90 million users and a new $150 million venture funding war chest. It has captured the imagination of America’s youth, and become a startup darling in the entertainment space.

But what, exactly, is social co-experience? Well, it can’t be described precisely — because it’s still an emerging category. “It’s almost like that fable where the nine blind men are touching and describing an elephant.

Everyone has a slightly different view,” says co-founder and CEO Dave Baszucki. In Roblox’s view, co-experience means immersive environments where users play, explore, talk, hang out, and create an identity that’s as thoroughly fleshed out (if not as

Lineup All 1

Continue reading “Digging into the Roblox growth strategy”

Digging into the Roblox growth strategy


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




Could Roblox create a new entertainment and communication category, something it calls “social co-experience”?

When it was a small startup, few observers would have believed in that future. But after 15 years — as told in the origin story of our Roblox EC-1 — the company has accumulated 90 million users and a new $150 million venture funding war chest. It has captured the imagination of America’s youth, and become a startup darling in the entertainment space.

But what, exactly, is social co-experience? Well, it can’t be described precisely — because it’s still an emerging category. “It’s almost like that fable where the nine blind men are touching and describing an elephant.

Everyone has a slightly different view,” says co-founder and CEO Dave Baszucki. In Roblox’s view, co-experience means immersive environments where users play, explore, talk, hang out, and create an identity that’s as thoroughly fleshed out (if not as

Lineup All 1

Continue reading “Digging into the Roblox growth strategy”

Inside the GM factory where Cruise’s autonomous Bolt is made


This post is by Kirsten Korosec from TechCrunch


Click here to view on the original site: Original Post




TechCrunch took a field trip to GM’s Orion Assembly plant in Michigan to get an up close view of how this factory has evolved since the 1980s.

What we found at the plant that employs 1,100 people is an unusual sight: a batch of Cruise autonomous vehicles produced on the same line — and sandwiched in between — the Bolt electric vehicle and an internal combustion engine compact sedan, the Chevrolet Sonic.

This inside look at how autonomous vehicles are built is just one of the topics coming up at TC Sessions: Mobility event, which kicked off July 10 in San Jose. The inaugural event is digging to present and future of transportation from the onslaught of scooters and electric mobility to autonomous vehicle tech and even flying cars.

Where May Mobility’s self-driving shuttles might show up next


This post is by Kirsten Korosec from TechCrunch


Click here to view on the original site: Original Post




May Mobility might be operating low-speed self-driving shuttles in three U.S. cities, but its founders don’t view this as just another startup racing to deploy autonomous vehicle technology.

They describe the Ann Arbor-based company as a transportation service provider. As May Moblility’s co-founder and COO Alisyn Malek told TechCrunch, they’re in the “business of moving people.” Autonomous vehicle technology is just the “killer feature” to help them do that. 

TechCrunch recently spent the day with May Mobility in Detroit, where it first launched, to get a closer look at its operations, learn where it might be headed next and why companies in the industry are starting to back off previously ambitious timelines.

Malek will elaborate on what markets are most appealing to May Mobility while on stage at TC Sessions: Mobility on July 10 in San Jose. Malek will join Lia Theodosiou-Pisanelli, head of partner product

Continue reading “Where May Mobility’s self-driving shuttles might show up next”

Videos lead brand creative growth with 3x increase since 2017


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




As brands pursue audiences online, they are producing more creative content than ever — particularly around Instagram.

In the past twelve months, Brandfolder‘s Brand Index (check out the full Brand Index Report at the end of this article) tracked an 80% increase in videos and other creative material targeted for the platform.

With the Instagram community being a highly engaged group, brands rely on rich, visual content to connect to them. With the proliferation of new Instagram features, like video, Stories, multi-photo carousels, and IGTV, each subset requires its own content, further inflating the need for more brand creative.

The growth in brand creative isn’t just

data index final pg 10 copy
data index final pg 3 copy

Continue reading “Videos lead brand creative growth with 3x increase since 2017”

Videos lead brand creative growth with 3x increase since 2017


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




As brands pursue audiences online, they are producing more creative content than ever — particularly around Instagram.

In the past twelve months, Brandfolder‘s Brand Index (check out the full Brand Index Report at the end of this article) tracked an 80% increase in videos and other creative material targeted for the platform.

With the Instagram community being a highly engaged group, brands rely on rich, visual content to connect to them. With the proliferation of new Instagram features, like video, Stories, multi-photo carousels, and IGTV, each subset requires its own content, further inflating the need for more brand creative.

The growth in brand creative isn’t just

data index final pg 10 copy
data index final pg 3 copy

Continue reading “Videos lead brand creative growth with 3x increase since 2017”

Videos lead brand creative growth with 3x increase since 2017


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




As brands pursue audiences online, they are producing more creative content than ever — particularly around Instagram.

In the past twelve months, Brandfolder‘s Brand Index (check out the full Brand Index Report at the end of this article) tracked an 80% increase in videos and other creative material targeted for the platform.

With the Instagram community being a highly engaged group, brands rely on rich, visual content to connect to them. With the proliferation of new Instagram features, like video, Stories, multi-photo carousels, and IGTV, each subset requires its own content, further inflating the need for more brand creative.

The growth in brand creative isn’t just

data index final pg 10 copy
data index final pg 3 copy

Continue reading “Videos lead brand creative growth with 3x increase since 2017”

YouTube update gives users more insight and control over recommendations


This post is by Sarah Perez from TechCrunch


Click here to view on the original site: Original Post




YouTube today announced a series of changes designed to give users more control over what videos appear on the Homepage and in its Up Next suggestions — the latter which are typically powered by an algorithm. The company also says it will offer more visibility to users as to why they’re being shown a recommended video — a peek into the YouTube algorithm that wasn’t before possible.

One new feature is designed to make it easier to explore topics and related videos from both the YouTube Homepage and in the Up Next video section. The app will now display personalized suggestions based on what videos are related to those you’re watching, videos published by the channel you’re watching, or others that YouTube thinks will be of interest.

deviceFrame combined

This feature is rolling out to signed-in users in English on the YouTube app for Android and will be available on iOS, desktop

dontRecommend featureImage 3
endorsements featureImage iphone 1

Continue reading “YouTube update gives users more insight and control over recommendations”

Video and messaging enable remote work. But is it right for your company?


This post is by Arman Tabatabai from TechCrunch


Click here to view on the original site: Original Post




Four day work week. Open plan offices. Work life balance. Remote work. There are endless ways to set up your team and company for success. And there’s evidence for and against all of these scenarios.

Take remote work for instance. Owl Labs reports that 44% of global companies don’t allow it. While Gallup reports that 43% of all Americans work remotely at least some of the time.

So what’s the right answer? Well that depends on what your goals are. But no matter what, the important thing is to make a decision and stick with it.

Because no matter what decision you’re making – personal, professional, big or small – it’s important to commit 100%. And when

Continue reading “Video and messaging enable remote work. But is it right for your company?”

Jeffrey Katzenberg’s streaming service Quibi books $100M in ad sales ahead of launch


This post is by Sarah Perez from TechCrunch


Click here to view on the original site: Original Post




Quibi, the short-form video platform founded by Jeffrey Katzenberg, hasn’t even launched but has already booked $100 million in advertising sales, according to a report from The WSJ this morning. The company, which aims to cater to younger viewers with premium content chopped up into “quick bites,” says it has already booked advertisers including Protector & Gamble, Pepsi Co., Anheuser-Busch InBev, Walmart, Progressive, and Google.

It still has around $50 million in unsold ad inventory ahead of launch.

It’s hard to imagine how a service like Quibi will compete in a market dominated by paid streamers like Netflix and free services like YouTube — both preferred by a younger demographic. But Quibi has been raising massive amounts of money to take them on. In May, it was reported that Quibi was going after another billion in funding, on top of the billion it had already raised.

Beyond the

Continue reading “Jeffrey Katzenberg’s streaming service Quibi books $100M in ad sales ahead of launch”

Decentralized video infrastructure platform Livepeer raises $8m series A


This post is by Danny Crichton from TechCrunch


Click here to view on the original site: Original Post




Video is the core entertainment medium of the web. Platforms like YouTube, Twitch, Netflix and more deliver millions of hours of videos to hungry consumers every day, and those deliveries will only intensify as video games move increasingly to streaming models.

Yet, delivering all of that content remains an expensive and challenging endeavor. The largest platforms employ hundreds of video encoding specialist engineers to optimize the transcoding and delivery costs of their product, while also paying millions either for their own cloud infrastructure or to AWS or Google Cloud. Yet, few affordable options exist for startups — such as live streaming apps like Houseparty (which was bought last week by Epic Games) — or even for large enterprises with streaming needs but without access to specialized hardware.

That’s where Livepeer comes in. The brainchild of multi-time founder duo Doug Petkanics and Eric Tang, Livepeer offers a decentralized platform for

Continue reading “Decentralized video infrastructure platform Livepeer raises $8m series A”

TikTok hit $9M in in-app purchases last month, up 500% over last year


This post is by Sarah Perez from TechCrunch


Click here to view on the original site: Original Post




Popular short-form video app TikTok has been slowly ramping up its advertising strategy this year as it increases its focus on monetization. However, the company still generates a smaller of its revenue from in-app purchases — and that number hit a high of $9 million in May, according to a report from Sensor Tower. That represents 500% year-over-year growth from the $1.5 million spent in May 2018, and 22% growth from April’s $7.4 million.

Arguably, TikTok’s hasn’t put much emphasis on its in-app purchase strategy. For now, the Beijing-based app owned by ByteDance is more heavily focused on driving user growth. It knows that putting some of its best features behind a paywall could potentially limit user adoption and engagement — especially as TikTok looks for growth in emerging markets like India, where it recently said it has 200 million users, 120 million who are monthly actives.

Continue reading “TikTok hit $9M in in-app purchases last month, up 500% over last year”